Why Should Businesses Have A Content Strategy In 2023?

Published: June 30, 2023

As the business world continues to evolve and adapt to changing times, a solid content strategy is more crucial than ever. 

With the added pressures of potential economic downturns, businesses must invest in a content strategy that engages their target audience and recession-proofs their marketing efforts. 

In this blog post, we’ll explore the importance of a content strategy in 2023 and how Empowered English can help businesses create compelling and impactful content.

What Is A Content Strategy?

What Is A Content Strategy?
What Is A Content Strategy?
As we move into 2023, it’s more important than ever for businesses to have a strong strategy. But what exactly is a content strategy?
A content strategy is a plan for creating and distributing content that aligns with your business goals and speaks to your target audience. 
It’s about more than just producing blog posts or social media updates; it’s about using your content to build trust, establish your brand, and drive traffic and sales to your website.
With a strong content strategy, businesses can establish themselves as thought leaders in their industry, improve customer engagement, and ultimately generate a return on investment (ROI) from their marketing efforts.

Recession-Proofing Your Business With A Content Strategy


In uncertain economic times, a strong strategy can recession-proof your business by creating a foundation of valuable content that resonates with your target audience. 

Businesses can establish themselves as trusted customer resource by investing in a content strategy, even during economic downturns. This helps maintain brand awareness and customer loyalty and can generate leads and sales during challenging times.

Creating a recession-proof content strategy

So, what does it take to create a recession-proof content strategy? Here are a few key elements to consider:

Understand your target audience

To create content that resonates with your audience, you need to understand who they are and what they need. 

Conducting market research, developing buyer personas, and analysing social media data can all help you gain insights into your target audience.

Conduct a content audit

Before improving your strategy, you need to know what’s working and what’s not.

A content audit can help you identify your top-performing content and areas where you need to improve.

Create a content plan

Based on your audience research and content audit, create a plan for the types of content you want to create and the channels you’ll use to distribute it. 

This might include blog posts, videos, social media updates, or other types of content that align with your business goals and target audience needs.

Monitor and measure your results

You need to track metrics and analyse data to refine and improve your content strategy over time. Use tools like Google Analytics or social media analytics to monitor the performance of your content and make adjustments as needed to improve your ROI.

Investing in a recession-proof content strategy can establish your business as a trusted resource for your customers, even during challenging times.

And with global content marketing revenue in 2022 hitting 66 million USD and set to double revenues by 2026, there has never been a better time to start developing your strategy today and future-proof your business.

Emerging trends in content marketing

Emerging trends in content marketing
Emerging trends in content marketing

While the core elements of a strategy remain consistent, there are some emerging trends in content marketing that businesses should be aware of in 2023. 

User-generated content (UGC)

UGC is becoming increasingly popular for businesses to create authentic content that builds trust and credibility with their audience. 

By incorporating UGC into their content strategy, businesses can create a sense of community around their brand and generate customer engagement and loyalty.


Customers expect a personalised experience when interacting with brands; content is no exception. 

By tailoring content to their audience’s specific needs and interests, businesses can create a more engaging and memorable experience that resonates with their target customers.

Video content

Video content is becoming an increasingly popular format for content marketing, as it is highly engaging and can quickly convey information. 

In 2023, businesses should consider incorporating video content into their content strategy, whether through social media, email marketing, or a website.

How Empowered English Can Help

In conclusion, having a content strategy will be crucial for businesses in 2023. It can help build brand awareness, drive traffic to your website, generate leads and sales, establish you as an industry authority, and improve customer engagement. 
By following the tips outlined in this post and staying up to date with emerging trends, businesses can create a compelling, engaging, and recession-proof content strategy.
And with the help of Empowered English, businesses can create content that resonates with their audience and positions their brand for success.
At Empowered English, we understand the importance of a strong content strategy, especially in uncertain economic times.
We offer copywriting services that help businesses create compelling, impactful content that engages their target audience and drives results. 
From website copy to social media posts, we craft content that resonates with your audience and positions your brand as a trusted resource. 
Our experienced team can help businesses identify their target audience, conduct a content audit, track metrics, and implement emerging trends in content marketing.

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