BRAND COPYWRITING SERVICES
Find your voice and captivate your market.
You’ve already got an incredible product and team. But without the right brand messaging, you may never be able to build a genuine connection with your target market.
Let us help your brand speak with clarity, confidence, and scroll-stopping flair.
Compelling brand copy, written by the best copywriters in the UK.
Words matter. Especially when those words carry the weight of your product, story, and brand.
Our copywriters know how to shape language in a way that reflects who you are, communicates exactly what you stand for, and inspires your target audience to take action.
We start by diving deep into your brand’s story and what makes it special. This involves analysing your existing digital presence, interviewing your team, and gathering feedback from your customers so we can create engaging messaging that actually resonates.
We don’t stop there, though. We also bring industry-leading SEO expertise to the table, optimising your brand messaging for success across all digital platforms and channels.
With a strategic focus and keen eye for detail, our copywriters are here to help your brand stand out, command attention, and gain that competitive edge in your market.
Every great product starts with a story. We’ll dig deep into your product’s journey so far, uncover your narrative, and define your brand story with clarity and confidence.
We’ll develop a distinct message and voice for your brand, making sure your personality, values, and unique selling propositions shine against competitors.
We’ll translate your underlying mission and values into powerful, persuasive brand messaging that can build emotional connections and cultivate brand loyalty.
We tap into your audience’s specific needs, desires, and mindset to craft messaging that’s impossible to ignore.
Taking a strategic approach, we’ll adapt your messaging across your marketing assets and touchpoints along your customer journey. The goal here is to build brand consistency, making sure every interaction reinforces your values and voice.
We’ll create brand messaging that reflects your expertise, aligns with your values, and builds lasting customer confidence in your brand.
With strategic brand copywriting in place, you can build long-term relationships, improve customer retention, and drive sustainable growth for your business.
Award-winning experience
The best blog writers in the UK
D2C, B2B, e-comm and lead-gen experience
A full suite of SEO and data tools to gather insights
Unlimited revisions
One flat fee, no hidden costs
Fast turnaround
Custom content strategy powered by data
Fully managed service
Analytics, optimisation & quality control
Why work with our brand writers?
Our copywriters love to tell stories. But they also have the technical chops necessary to write effective brand copy, including unforgettable taglines, captivating web pages, and branded content that supercharges your marketing strategy.
Still not convinced? Here are just a few reasons why you’ll love working with our team of copywriters.
How we drive authentic connection and engagement with strategic brand copywriting.
Unpack the process behind our brand copy and strategies that make a lasting impact.
Data-driven research
The first step is always research. We dig into your brand’s audience, industry, competitors, and brand to uncover your narrative and see what’s already resonating.
Writing and optimisation
We’ll put pen to paper, creating messaging and content that aligns with your newly established brand voice.
Publish and go-live
When you’re happy, we’ll help you publish your brand messaging on your preferred platform. We’ll also double-check that it’s optimised for online success with the latest SEO best practices.
Finding your voice
Before we write a single word, we’ll create your company’s brand voice, making sure to bring out your one-of-a-kind brand personality and set some guidelines for how to communicate across channels and target audiences.
Editing and alignment
Helping you create exactly what you want is our top priority. This is when you get to make edits, amendments, and provide feedback. We want you to be 100% happy with your brand writing, messaging, and content, which is why all of our copywriting services include unlimited edits. No surprise fees or charges.
Strategic review and analysis
After we’ve unleashed your brand copywriting, we also offer an ongoing strategy service where we can further tweak and optimise your branded materials. We can also offer advice on improving visibility, engagement, and conversions.
Give your message momentum with our brand copywriting services.
Define your distinct brand voice, get to the heart of your story, and establish core messaging. We can also adapt your messaging across different channels.
We love a punchy one-liner. We’ll capture your brand essence with creative, memorable phrases that can be repurposed and adapted as needed.
Always conversion-focused. Always in your brand voice. We’ll make sure your website’s messaging is consistent and optimised for action.
Existing brand copywriting not landing quite right? We’ll check for tone, clarity, structure, and impact and provide data-driven guidance on what to improve.
Repositioning or elevating your brand? We can take your brand where it needs to go with an updated strategy, messaging, and cohesive copy across your assets and channels.
Keep your audience engaged with consistent content for your blog, social media, marketing and PR campaigns, newsletters, and more.
Brand copywriting success stories.
We already know our copywriters are the absolute best, but here’s what our past clients have to say about working with us.
Conversions on tap with our services.
SEO Content Writing
We write SEO-optimized content that drives qualified traffic to your website to boost your brand authority.
Blog Writing
We create killer blog posts that keep readers glued to the screen and coming back for more.
Website Content
Drive action with our clear, concise, and SEO-friendly website content that gets you noticed.
Thought Leadership
Be a leader in your industry with insightful thought leadership content.
Whitepapers
We create high-quality white papers that showcase your expertise.
eBooks
Capture valuable leads and educate your audience with eBooks.
What a 5⭐️ brand copywriting process looks like.
Free consultation
As soon as you’re ready to get started, so are we. We’ll find out everything we need to know about your brand and business goals during your free consultation call, and then we’ll kick off our strategy straight away. No time for a call? No worries! Send us a quick message about what you’re after, and we can get started on your project immediately.
Strategy planning
Our work is powered by a full stack of search engine optimisation and analytics tools. It’s part of our market-leading process that’s generated search-topping results for 50+ clients (and counting). Every landing page, tagline, and mission statement we write is grounded in the latest industry trends, algorithm updates, and market insights. Whatever your niche is, we’re here to help.
Keyword research
We use industry-leading tools to power our keyword research, trend analysis, and technical copywriting process. This helps your brand copywriting cut through the noise and stand out against competitors.
Expert brand copywriting
Get ready for brand copywriting that resonates. Our expert copywriters craft compelling, conversion-focused copy that activates your brand’s voice and drives engagement. Expect fast turnarounds and SEO copywriting that sets your brand messaging up for success.
Edits and go live
We offer unlimited revisions for one flat fee, no hidden costs. This can include tone of voice, catchy slogans and marketing messages, website layout, and alignment across your customer journey. We’ll start by making sure your first deliverable from us is spot-on, and then we’ll proceed with the rest of your materials to make sure we’re all on the same page.
Analytics monitoring
For retained clients, we offer a dynamic and responsive analytics monitoring service. This includes a monthly report with an overview of engagement, website visitors, bounce rate, and more. If we need to, we can then make data-driven optimisations to boost performance even more.
Full-service account management
Our entire process is completely coordinated by our expert team of account managers and branding copywriters. Just let us know when you’re ready to get started, and we’ll be ready to go!
Ready to harness the power of your brand’s story?
Storytelling is what we do best! Reach out to learn more about how we can help you find your brand’s voice, establish your narrative, and drive long-term engagement with effective branding copy.
Read our awesome reviews.
We do amazing work and the reviews from our fantastic clients reflect this.
Mar 12, 2024
Very knowledgeable, flexible and meticulous service
It has been a pleasure working with Holly @Empowered English in the last few years. She is very easy to work with, adapts quickly to changing business needs and requests, works with us flexibly with variable timelines.
Archana
Mar 13, 2024
It is a pleasure to work with Holly and…
It's been over two years I have been working with Holly regularly. After working on more than ten different niches, I can confidently say she is the best content writer I have worked with for sure.
Luka Tskhadadze
Mar 12, 2024
I love working with Empowered English
I've been working with Empowered English since 2020/2021 and I LOVE working with them. They are intelligent, adaptable, and work as an extension of your team. 10/10 recommend.
Natalie
Mar 13, 2024
Brought my brand vision to life
Holly and her team were fantastic to work with from start to finish. They really understood the vision of my brand and were able to put our mission and offerings into the words that I had struggled to find.
Kandice
Mar 6, 2024
Awesome Copywriters
We have been working with Holly and the Empowered English team for over a year, and thanks to their work we have seen huge benefits across our online brand presence.
James Mackenzie
Feb 12, 2024
I have worked with Holly for the last 3…
She has helped me with writing content and posts for Linkedin and an ebook with follow up emails, her writing is excellent, she grasped exactly what I needed and delivered on time and on budget.
Emma
Feb 28, 2024
Excellent Communication and Output
Excellent communication, keeping me up to date with the work being completed and remaining transparent throughout the project. Work completed was of a high standard and delivered promptly.
Miss Daisy-Ann Francis
Frequently asked questions.
Brand copywriting expresses a brand’s identity, values, and story with the goal of creating meaningful connections with stakeholders. Unlike general marketing or sales copy that is written to inspire action, brand copy is all about communicating in a way that resonates on an emotional level with your target audience.
Branding projects can vary, but typical deliverables include:
- Target audience research
- Tone of voice strategy
- Brand guidelines
- Taglines and slogans
- Mission, vision, and value statements
- Website copy
- Social media copy
- Ad copy
We can also make sure your brand messaging is up-to-date and aligned across all marketing collateral, such as print ads, sales pages, and more.
Our brand copywriting services include research, keyword optimisation, brand copywriting, editing, and proofreading. We can also format copywriting into your web pages, helping to integrate messaging seamlessly alongside your brand’s visuals. We also offer ongoing analytics and performance monitoring.
Yes! We can do so much more than just brand copywriting. We can also help you write and publish regular content to support your marketing strategy – such as blogs, social media, and newsletters. Feel free to reach out, and we’re happy to chat about what exactly you’re looking for and how we can support you.
All of our writers follow rigorous quality checks that involve research, draft reviews, SEO checks, and final proofreading. We also make sure that all copy aligns with your style guide, tone of voice, and marketing strategy.
Yes. All brand copywriting materials are optimised for SEO to improve online visibility and search engine rankings. We include all relevant keywords, use appropriate page and listing structures, and ensure high readability so that your target audience understands your key messages.
Yes! Our writers are experienced across a range of industries, including tech, finance, lifestyle, luxury brands, wellness, and more. We will always match you with a writer who is experienced in your industry.
Yes. We can add your new marketing copywriting to your website and make sure it’s all set for SEO success.
Our turnaround time depends on the length and complexity of your branding project. For standard messaging packages and web pages, we aim for a fast turnaround (typically 3-5 days), but we can accommodate urgent requests if required.
Yes! Sometimes, all it takes is a fresh set of eyes on your copywriting to uncover opportunities and blind spots in your messaging. We’re happy to optimise or completely rewrite your existing copywriting so that it sounds exactly how you want it to sound.
Our rates vary depending on the length and complexity of your branding project. We do offer flexible packages, such as one-off projects and monthly retainers. Please get in touch for a custom quote.
Yes! We absolutely love being a part of rebranding initiatives. Please book a call to discuss your project, timeline, and what you need some support with.
Yes! We offer a full suite of copywriting services. This includes blogs, emails, website content, white papers, courses, content strategies, direct response marketing, and more! We can also support with social media copywriting, sales copywriting, email copywriting, advertising copy, and more.
If you need some adjustments after your product copywriting has already been published, we do offer a revision period where we can make any necessary changes. You’ll also be able to make unlimited revisions throughout the writing process.
Yes, we offer flexible terms for all of our quality copywriting services. If you need to pause or cancel, just let us know. For subscription plans, we do ask for a brief notice period, so just keep us in the loop.
Yes, we can adapt and optimise your brand copywriting for your intended audiences. Beyond your main website, we can also adapt brand copywriting for social media, ecommerce listings, internal initiatives, sales scripts, and more. Just let us know what you’re looking for, and we’re happy to help!
Yes! We can help you curate your own personal brand that positions you as a leader within your industry. This service is perfect for business owners, influencers, and leaders looking to establish credibility and build an online presence. Let us know if you’d like to include this as part of your brand strategy or copywriting package.