CONTENT MARKETING FOR HOME SERVICE BUSINESS
Super power sales with a specialist home services marketing strategy
We know that for any home service business, growing your profile with local customers is vital, but so is maintaining an optimised website for search engines to find and promote online. That’s where we come in — tailoring your brand’s voice and writing impactful copy that increases sales and grows your profile.
Home service marketing: we build the words, so you can build the rest
With over a decade of experience in creating dedicated content and digital marketing strategies for a range of industries including landscaping, HVAC, electricians, plumbing firms and more, we know a thing or two about getting your business spotted on search engines and beyond.
As a specialist digital marketing company for home service companies, our content and copywriting is entirely geared towards search engine optimisation, growing your digital brand and increasing your sales.
What are the benefits of home service content marketing?
Wondering whether SEO marketing for home service companies is important? Here are just some of the benefits:
Local search is an essential part of any marketing strategy, but particularly within the home services industry. Existing customers may already be familiar with your business, but there are plenty of potential customers who won’t have heard of you (yet!). People looking for home services— whether it’s plumbing, landscaping, electrician work or anything else – want to find local businesses or a contractor in their local area that they can trust.
We’ll use local SEO content strategies including targeted keyword research to make sure you’re appearing in local searches for your area. Our specialised local content marketing services are a cost effective way to get the word out there by going beyond traditional marketing channels and reaching people online – where they spend the most time.
As a digital marketing company for home service companies, we’ve seen first-hand the results an industry-specific strategy can have. With a marketing plan tailored specifically to your company’s voice as well as your industry, our expert team will create content to instantly appeal to prospective customers.
Home service SEO does more than simply improve your website’s performance on a search engine results page. Done properly, it can attract potential customers and help make sure they stick around season after season, year after year. Plus, if your website is welcoming and easy to use, people are more likely to book a service or appointment then and there.
For new customers in particular, your digital presence can be a dealbreaker. If your website is outdated or not authoritative and trustworthy, your target audience might well go elsewhere to your competitors. Showcasing online reviews is a great way to boost trust, but we can go further. We’ll use snippets of positive reviews across your website; a great trust-signal for search engines to boost your site, and another way regular customers can understand who you are.
By adding informative blogs to your website, or adding important information to your landing pages, you’ll signal to your potential customers that you’re not only a legitimate business – you’re a well-oiled machine!
One of the best ways to attract more customers? Make sure they know what you do…
It might sound obvious, but having clear information across all your platforms – website, social media platforms, email marketing campaigns – means your customers know they’re in the right place. Online marketing for home service companies needs to go beyond just stuffing trade keywords into a boring blog. Our marketing efforts will include informative, educational and engaging content for your potential customers, so they know to call you when they need help.
The best blog writers in the UK
Fully managed service
D2C, B2B, e-comm and lead-gen experience
A full suite of SEO and data tools to gather insights
Fast turnaround
Custom content strategy powered by data
One flat fee, no hidden costs
Award-winning experience
Unlimited revisions
Analytics, optimisation & quality control
Why home service businesses choose Empowered English
Writing effective copy that converts website visitors into customers is what we do. You might say it’s our trade, just like landscaping, plumbing, decorating (etc) is yours. We really are passionate about writing the content that gets your specialist business website all the visitors it deserves.
If you’re a roofing company, we’ll help you climb to new heights. For plumbing services, our copy will flow effortlessly. For window cleaners? Our content writing will make your services crystal clear for potential clients. You get the picture.
Our team of writers has experience in crafting specialist, technical and niche content for other home services businesses, building website traffic and growing customer bases. With a strong background in SEO content writing and project management, we’re easy to work with and guarantee results. Sound good?
We also offer all our services for one flat fee. No more worrying about finding room for ‘local content marketing services fees’ in your budget each month. For that fee we include a discovery call, unlimited edits and a performance review to make sure those conversions and sales are on their way.
Specialist online marketing for home service companies
Engaging blog content
Writing about home services doesn’t have to be technical or dry. Our team of content specialists will create shareable, digestible blogs as part of a dedicated content marketing strategy.
Article writing
Another crucial part of online marketing for home service companies is growing your authority. We’ll write compelling articles to grow customer engagement and promote your home services business to a wider audience.
Local SEO copywriting
Local SEO for home service companies is truly essential. We’ll make sure that your business appears for people searching in your local area, pushing you to the top of mind for customers time and time again.
Service pages
Make sure your customers know precisely what your home service business does with clear, simple and persuasive service pages written to promote sales.
Email marketing
Improve customer retention and make sure they come back time and again with email newsletters that people actually want to read. Send reminders, how to guides and requests for customer feedback with ease.
Marketing copywriting
Go beyond search results and use your brand to persuade potential customers to get in touch. We’ll use customer testimonials, targeted keyword research and industry-specific copywriting to grow your reach.
Conversions on tap with our services.
SEO Content Writing
We write SEO-optimized content that drives qualified traffic to your website to boost your brand authority.
Blog Writing
We create killer blog posts that keep readers glued to the screen and coming back for more.
Website Content
Drive action with our clear, concise, and SEO-friendly website content that gets you noticed.
Thought Leadership
Be a leader in your industry with insightful thought leadership content.
Whitepapers
We create high-quality white papers that showcase your expertise.
eBooks
Capture valuable leads and educate your audience with eBooks.
How content marketing works for home services
We know you’re busy taking care of your business. Lucky for you, you’ve found the easiest and most efficient online marketing agency for home service companies to work with!
Here’s a brief overview of our process, how we’ll work with you, and the sort of service you can expect from our team.
Keyword Research
Using SEO tools, we’ll conduct research to understand what people are searching for and see where there’s volume for you to grow.
Initial Discovery Call
Let’s have a chat! We’ll learn about your business, how we can help and understand what your customers need.
Edits
If you need to make any changes or tweak any of our wording, no problem! We offer unlimited revisions, completely free.
First Draft
We’ll then put together the streamlined, readable and optimised content, written for success on search engine results pages and beyond.
Performance Review
We don’t rest on our laurels either – we’ll monitor performance using analytics tools to track progress and note any areas for improvements.
Upload and Go Live
Once everything is perfect, we’ll upload it to your site and optimise for online visibility. Then it’s time to sit back and watch the customers roll in!
Data-Driven Revisions
After our analysis, we’ll review in case any minor tweaks are needed to super power performance even further.
How we tailor our content SEO services for home service companies
There’s no one-size-fits-all solution when it comes to search engine optimization (SEO) for home service contractors – every business, sector and industry is different. That’s why we customise and tailor every strategy for each home services provider we work with.
Take a look at some of the ways we’ll tailor your marketing plan and create only the most relevant, perfect content for your company.
Your target audience is likely people in need of emergency assistance in their local area – so we’ll create relevant content to rank in Google search results like how-to guides and explainer blogs.
Technical and potentially dangerous topics explained simply through blogs and landing pages. Plus, we’ll ensure your target audience knows – through customer feedback and onsite trust signals – that you’re a top-rated, reputable business.
Through optimised content and email marketing, we’ll help you provide timely tips on maintaining ideal home temperatures and saving on energy bills, helping customers enjoy expert care year-round.
From writing engaging copy for your Google Business profile to creating inspiring blog content for search engines, we’ll help your business bloom.
Attract new customers with online marketing designed for digital visibility. We’ll write blogs on trending topics like eco-friendly cleaning hacks that rank well on search engines and as part of a social media marketing strategy.
We’ll promote your local business to new customers nearby with keyword-rich, targeted landing pages for your services, and encourage client loyalty through seasonal email campaigns.
Trustworthy, authoritative content is key. We’ll help you offer valuable advice through blogs and landing pages so your customers feel secure, protected, and fully informed.
Share stress-free moving guides and space-saving organisation ideas on engaging blogs that you can share on your socials, Google Business profile or local services ads.
Drive up your sales figures and grow your customer base with inspiring test drive stories and essential maintenance tips, inspiring confidence in local customers.
Expert blogs will provide insights on common car issues and preventative care, ensuring your local customers feel safe and supported by trusted professionals.
Ready to get the ball rolling?
We can’t wait to hear more about your business and start building a custom marketing strategy to help you grow.
Read our awesome reviews.
We do amazing work and the reviews from our fantastic clients reflect this.
Mar 12, 2024
Very knowledgeable, flexible and meticulous service
It has been a pleasure working with Holly @Empowered English in the last few years. She is very easy to work with, adapts quickly to changing business needs and requests, works with us flexibly with variable timelines.
Archana
Mar 13, 2024
It is a pleasure to work with Holly and…
It's been over two years I have been working with Holly regularly. After working on more than ten different niches, I can confidently say she is the best content writer I have worked with for sure.
Luka Tskhadadze
Mar 12, 2024
I love working with Empowered English
I've been working with Empowered English since 2020/2021 and I LOVE working with them. They are intelligent, adaptable, and work as an extension of your team. 10/10 recommend.
Natalie
Mar 13, 2024
Brought my brand vision to life
Holly and her team were fantastic to work with from start to finish. They really understood the vision of my brand and were able to put our mission and offerings into the words that I had struggled to find.
Kandice
Mar 6, 2024
Awesome Copywriters
We have been working with Holly and the Empowered English team for over a year, and thanks to their work we have seen huge benefits across our online brand presence.
James Mackenzie
Feb 12, 2024
I have worked with Holly for the last 3…
She has helped me with writing content and posts for Linkedin and an ebook with follow up emails, her writing is excellent, she grasped exactly what I needed and delivered on time and on budget.
Emma
Feb 28, 2024
Excellent Communication and Output
Excellent communication, keeping me up to date with the work being completed and remaining transparent throughout the project. Work completed was of a high standard and delivered promptly.
Miss Daisy-Ann Francis
Frequently asked questions.
Content marketing is crucial for home service businesses because it helps you connect with potential customers, build trust, and increase visibility in a competitive local market. When people search for services like plumbing, HVAC, or landscaping, they’re often looking for information or solutions to immediate problems. Content marketing also improves your search engine ranking, helping your business appear higher in local search results, so you’re more visible when people need your services.
Quality content can improve your search engine rankings, build trust with potential customers, answer common questions, and make your brand stand out locally. Our content is designed to appeal directly to the needs and questions of your target audience.
Popular blog topics include seasonal tips, maintenance advice, problem-solving guides, and service comparisons. For example, a plumber might write about “how to prevent pipes from freezing in winter” or an HVAC company might discuss “signs your AC needs repair.” These topics not only engage readers but also improve SEO by targeting common search queries.
As a dedicated content and online marketing company for home service companies, we specialise in a wide range of offerings, including website copy, service pages, blog posts, social media content, case studies, email campaigns, and local SEO content to increase visibility in your area.
We optimise all on-page content for local SEO, which is crucial for home services businesses. Our content strategies help you rank higher for local searches, ensuring that when people in your service area look for your services, your business appears prominently in search results.
Our home service company SEO content is tailored to showcase the unique value of your business and connect with your local community. We emphasise what makes your business stand out, such as personalised service, local knowledge, and quick response times, helping you compete with larger companies.
Yes, our expert team of writers has extensive experience in writing as part of SEO strategies for a variety of home services, including HVAC, plumbing, landscaping, cleaning services, and more. We’re familiar with the technical language and customer pain points in each industry, allowing us to create engaging, informative content that resonates with your clients. You’ll be assigned a team with industry knowledge and the experience to create copy that converts.
We start with a discovery call to understand your brand, services, and goals. Then, we develop a content strategy based on research and best practices in your industry. Once we agree on the topics and approach, we write, review, and refine the content until it meets your standards.
Keyword research helps identify the specific terms and questions local customers are searching for, allowing us to create content that directly addresses their needs. By using relevant keywords in your website and blog content, we can improve your search engine rankings and increase the chances of being found by customers in your area.
We craft content with clear calls-to-action (CTAs), persuasive language, and informative, easy-to-read copy that guides visitors toward booking a service or requesting a quote. By understanding your audience’s needs and highlighting your unique benefits, we create content that encourages readers to take the next step with your business.
Absolutely! Social media is a great tool for home service businesses to engage with local communities. We can create engaging, branded social media captions and post content that showcase your services, share tips, and highlight your customer success stories.
Consistent, valuable content helps keep your business top-of-mind for clients, even after they’ve used your services. Content like maintenance tips, seasonal advice, and service reminders shows that you care about long-term customer satisfaction, encouraging repeat business and referrals.
Content writing focuses on informative, engaging articles and blogs, while copywriting is aimed at persuasive, action-oriented text like calls-to-action on web pages. We offer both to help convert website visitors into customers and build a trustworthy online presence.
For optimal results, we recommend updating your blog or website content monthly or quarterly, depending on your services. This keeps your content fresh, boosts your SEO, and shows that your business is active and up-to-date.
As part of your project or retainer with us, we’ll build a content calendar that ensures regular updates and relevant content.
Yes, we can develop content tailored to seasonal needs, like spring landscaping tips or winter plumbing advice. Seasonal content is an excellent way to engage clients when they’re most likely to need specific services.
Yes, service area pages are essential for local SEO and help you reach customers in specific neighbourhoods or towns. We can create optimised service area pages that increase your visibility in multiple locations where you operate.
We start with a deep understanding of your brand voice, goals, and unique selling points. You’ll have a discovery call with our team where we understand your current pain points and get to know your specific home service business. Each piece of content is customised to highlight what makes your business special, so it sounds authentic and aligns with your brand.
Best practices include clear service descriptions, a strong local SEO strategy, engaging and informative blogs, testimonials, and easy-to-navigate pages. We can help implement these to ensure your site attracts and converts visitors effectively.
At Empowered English we’re proud to offer a flat fee for our services, so there are no unexpected costs or surprises. We offer customisable packages for businesses of all sizes, so we can work within your budget while delivering high-quality content that meets your objectives.