PRODUCT COPYWRITING SERVICES
SEO-optimised product copywriting that drives customer engagement.
Elevate your product with SEO-optimised copywriting that attracts and converts. Think punchy product descriptions, landing pages, and comprehensive product launch materials for your next marketing campaign. At Empowered English, we do it all, and we can’t wait to help you turn casual browsers into loyal customers.
Let the UK’s best copywriting agency take your product marketing strategy to the next level.
Top-notch product copywriting from the UK’s sharpest copywriters.
Your product. Front and centre. Our team of copywriters are here to help you craft clear, compelling and persuasive copywriting that supercharges your marketing efforts.
We’ll set your product up for success by emphasising its key features, telling its story within the context of your brand, and making sure it’s well-positioned within your industry and target market.
Grounded in research and industry-leading SEO tactics, our ecommerce listings, product descriptions, and launch materials don’t just convert, they build trust and long-term credibility with your customers.
With a focus on high-quality copy that drives sales, our writers are here to help your product take centre stage in even the most crowded markets.
Here’s how we’ll drive customer engagement and transform your bottom line with our premium copywriting services:
Good product copywriting goes beyond the basics. Of course, we’ll include the key features and specs – but we’ll also add some flair, drawing from your brand messaging, sales team insights, and customer feedback to make your target audience fall in love with your product.
Your product copywriting doesn’t just need to be good, it needs to be set up for online success with a best in class SEO strategy that delivers tangible results.
No jargon or guesswork. Our writers craft copy that is easy to understand, aligned with your values, and written in a way that resonates with your ideal customers.
We’ll help your product copywriting ooze confidence and professionalism. This not only attracts potential customers, but it gives them the assurance they need to make a purchase.
What sets your product apart from the rest? Why do your customers choose you? We’ll help you dig deep into your unique value proposition and communicate it in a way that resonates.
Your product copywriting should reflect your brand’s personality and values. We’ll help you maintain a consistent tone of voice across all products. This reinforces brand recognition when your product is spotted in the wild.
Good online visibility, consistent tone, and compelling messaging create lasting connections. This sets a solid foundation for turning one-time buyers into lifelong loyal customers.
Award-winning experience
Full suite of SEO and data tools
Custom content strategy powered by data
D2C, B2B, e-comm and lead-gen experience
Unlimited revisions
A full suite of SEO and data tools to gather insights
Unlimited revisions
One flat fee, no hidden costs
Fast turnaround times
Fully managed service
Ongoing analytics and optimisation
Why work with our product copywriters?
Ready to connect with new customers and see some results? Transform your listings and sales pages with copywriting that clarifies, motivates, and actually gets seen by your target buyers.
Our team of leading UK product copywriters are experienced across a range of industries, and we can’t wait to help your product shine with quality listings, product descriptions, landing pages, and more.
Here are just a few reasons why you can be sure you’re working with the best product copywriting team in the UK:
How we craft stellar copywriting for successful product marketing strategies.
Take a peek into how we craft data-driven strategies, dive deep into your product’s benefits, and leverage our creativity to motivate potential buyers to take action.
Data-driven research
We always start with the data. Using a suite of essential tools and industry-leading technology, we’ll explore how we can best present your product online. This typically involves some keyword research, competitor research, and digging deep into your specific buyer personas.
Editing and alignment
We know copywriting, but you’ll always know your product better than we do. This is the time for you to make edits, amendments, or provide feedback on how we can better position your product within the context of your brand and market. All of our product copywriting services include unlimited edits. No surprise fees or charges or an extra round of edits. We just want you to be 100% happy with your product copywriting.
Strategic review and analysis
After your product copywriting is live and out in the world, we offer a strategy service where we check in on your listings and landing pages. This is when we can make any tweaks or offer advice on improving visibility and driving conversions.
Writing and optimisation
Armed with data and insights, our product copywriters begin to craft key messaging for your product. This can then be adapted to ecommerce listings, landing pages, sales pages, launch materials, or whatever else you need to shout about your product with confidence.
Publish and go-live
Once you’re happy with everything, we can help you get your product listings and materials posted on your preferred platform, making sure it’s optimised with the latest SEO best practices.
Brands that trust us to tell their story.
Conversions on demand with our product copywriting services.
Product descriptions
We’ll create solid product descriptions that strike the right balance between detailing the specs and features, but also connecting with your audience and brand narrative. We can also create internal guides and materials to support your sales team.
Service descriptions
Don’t have a physical product, but have a service? Not a problem! We also specialise in service descriptions that detail your processes, selling points, and the key details your potential clients need to know before they take the next step in your sales journey.
Landing pages
New products, collections, and one-off promotions often benefit from having a targeted landing page that keeps potential customers laser-focused on the product. This can help drive faster conversion rates, which can then be further optimised over time.
Advertorials
A unique blend of product promotion with an editorial twist, our advertorials and product content writing packages are designed to educate, engage, and draw in potential customers who may not know much about your products or brand. Advertorials are also a great way to position your brand as a credible source, and not just a seller.
One-pagers
Nail those first impressions with potential investors or B2B customers with a strategically crafted one-pager that lets your product’s features shine. Always aligned with your industry, and always optimised for your target market.
Product launch materials
Launching something new and need the full shebang? We can help with teaser emails, product pages, product listings, press releases, internal launch kits, explainer scripts, social media marketing materials, how-to guides – anything related to your product, we’ll make it shine.
What a 5⭐ product copywriting process looks like.
Free consultation
As soon as you’re ready to get started, so are we. We’ll find out everything we need to know about your upcoming product marketing campaigns during your free consultation call, and then we’ll kick off our strategy straight away. No time for a call? No worries! Send us a quick message about what you’re after, and we can get started on your project immediately.
Strategy planning
Our work is powered by a full stack of search engine optimisation and analytics tools. It’s part of our market-leading process that’s generated search-topping results for 50+ clients (and counting). Every product description, ecommerce listing, and landing page we write is grounded in the latest industry trends, algorithm updates, and market insights. Whatever your niche is, we’re here to help.
Keyword research
We use industry-leading tools to power our keyword research, trend analysis, and writing process. This helps your copy cut through the noise and stand out against competitors.
Expert product copywriting
Get ready for product copy that sells, because we don’t just attract attention, we turn it into action. Our expert product content specialists craft compelling, conversion-focused product marketing materials that highlight your product’s value and convince buyers to take action. Expect fast turnaround, sharp copy, and SEO-friendly content that works hard to boost your sales. Every word is optimised, every detail polished.
Edits and go live
You get unlimited revisions for one flat fee. No hidden costs, no wasted time. This can include tone of voice, layout, technical information and specs, or tweaks to your call-to-actions. We’ll instantly make sure your first deliverable from us is spot-on, and then we’ll proceed with the rest of your materials to make sure we’re in alignment with your overall product marketing strategy.
Analytics monitoring
For retained clients, we offer a dynamic and responsive analytics monitoring service. This includes a monthly report with an overview of engagement, website visitors, bounce rate and more. If we need to, we can then make data-driven optimisations to boost performance even more.
Full-service account management
Our entire process is completely coordinated by our expert team of account managers and product copywriters. Just let us know when you’re ready to get started, and we’ll be ready to go!
Ready to supercharge your marketing campaigns and sales?
We love a challenge and can’t wait to bring your product to life! Give us a shout to learn more about how we can give your product marketing strategy a boost and drive long-term sales with quality product copywriting.
Product copywriting success stories.
We know we have the best product copywriters around, but we’ll let the results (and our clients) speak for themselves.
Mar 12, 2024
Very knowledgeable, flexible and meticulous service
It has been a pleasure working with Holly @Empowered English in the last few years. She is very easy to work with, adapts quickly to changing business needs and requests, works with us flexibly with variable timelines.
Archana
Mar 13, 2024
It is a pleasure to work with Holly and…
It's been over two years I have been working with Holly regularly. After working on more than ten different niches, I can confidently say she is the best content writer I have worked with for sure.
Luka Tskhadadze
Mar 12, 2024
I love working with Empowered English
I've been working with Empowered English since 2020/2021 and I LOVE working with them. They are intelligent, adaptable, and work as an extension of your team. 10/10 recommend.
Natalie
Mar 13, 2024
Brought my brand vision to life
Holly and her team were fantastic to work with from start to finish. They really understood the vision of my brand and were able to put our mission and offerings into the words that I had struggled to find.
Kandice
Mar 6, 2024
Awesome Copywriters
We have been working with Holly and the Empowered English team for over a year, and thanks to their work we have seen huge benefits across our online brand presence.
James Mackenzie
Feb 12, 2024
I have worked with Holly for the last 3…
She has helped me with writing content and posts for Linkedin and an ebook with follow up emails, her writing is excellent, she grasped exactly what I needed and delivered on time and on budget.
Emma
Feb 28, 2024
Excellent Communication and Output
Excellent communication, keeping me up to date with the work being completed and remaining transparent throughout the project. Work completed was of a high standard and delivered promptly.
Miss Daisy-Ann Francis
Frequently asked questions.
Product marketing is the strategy behind launching, promoting, and growing a product or service in a target market. It involves understanding the customer, crafting clear messaging, and equipping sales and marketing teams to drive demand. To put it simply, it connects your product to the right people, with the right message, and at the right time.
Our product copywriting services include topic research, keyword optimisation, product copywriting, editing, and proofreading. We can also format listings and landing pages, helping to integrate any media or additional product materials. We also offer ongoing analytics and performance monitoring.
Yes! We don’t just write for physical products. We can also help you craft engaging copywriting for your service offerings. Just give us a shout, and we’re happy to chat about what you’re looking for and how we can support your product content marketing efforts for your service brand.
All of our writers follow rigorous quality checks that involve research, draft reviews, SEO checks, and final proofreading. We also make sure that all copy aligns with your style guide, brand voice, and overarching marketing strategy. All copy is data-driven to guarantee tangible results built to optimise.
Yes. All product copywriting materials are optimised for SEO to improve online visibility and search engine rankings. We include all relevant keywords, use appropriate page and listing structures, and ensure high readability so that potential customers understand your product clearly.
Yes! Our writers are experienced across a range of industries, including tech, finance, lifestyle, luxury brands, and wellness, to name a few. We always make sure to match you with a writer with experience in your industry.
Yes. We can help you make sure your product descriptions are not only uploaded to your ecommerce website, but that they’re also optimised for SEO.
Turnaround time depends on the length and complexity of your project. For standard product descriptions, we aim for a fast turnaround (typically 3-5 days), but we can accommodate urgent requests if needed.
Yes! We love tweaking and optimising your existing product descriptions, listings, and other product marketing materials.
Our rates vary depending on the length and complexity of your project. We do offer flexible packages, from one-off projects to monthly retainers. Please get in touch for a customised quote.
Yes! We absolutely love helping brands launch their products and services into the world. Please book a call to discuss your project, timeline, and how we can help.
Yes! We offer a full suite of copywriting services. This includes blogs, emails, website content, white papers, courses, tone of voice strategy, and more!
If adjustments are needed after your product copywriting is published, we do offer a revision period where we can make any necessary tweaks or edits. You’ll also be able to make unlimited revisions throughout the writing process.
Yes, we offer flexible terms for all of our copywriting services. If you need to pause or cancel, just let us know. For subscription plans, we do ask for a brief notice period, so just keep us in the loop.
Yes, we tailor product copy for ecommerce sites, Amazon listings, social media shops, catalogues, and more, making sure all product copywriting materials are optimised and aligned with each platform’s best practices.