3 Signs You Should Start To Outsource Copywriting

Last week, I spent an entire day – yes, eight long hours – writing and scheduling my LinkedIn content for the month.

Now, I like writing, so I didn’t mind. But then I did the maths. If I’d charged my usual consultancy rate for those hours? Shut up. Was one month of LinkedIn content really worth that much to me?

That’s what it really means when you handle your own content marketing. Sure, you’re saving the cost of hiring a professional copywriter, but at what price? Your time, energy, and focus on bigger, more valuable things.

So, how do you know when it’s time to stop writing everything yourself? In this blog, I’m breaking down three signs it’s time to outsource your copywriting… and why keeping everything in-house comes with some hidden costs.

But outsourcing isn’t always the answer. I’ll also cover exactly when to outsource copywriting, plus some red flags from freelancers and agencies that should make you think twice before handing over your brand voice.

What is outsourcing copywriting?

Outsourcing copywriting means hiring a freelancer, expert copywriting agency, or external copywriter to create your marketing content instead of wasting your precious time doing it yourself or relying on a (usually overworked) in-house team.

You might want to hire a professional writer to help you with internal content for your core business functions, or to help with your overall digital marketing strategy. Whatever the purpose, outsourcing your copywriting could include getting support with:

• Website copywriting and landing page copy
• Blog content strategy and SEO writing
• Email sequences and newsletters
• Creative writing and tone of voice clarity
• Product descriptions and eCommerce content
• Press releases that communicate directly with your community
• Social media posts, content creation, and ad copy

Many businesses (and individuals) across various industries outsource copywriting services to free up internal resources, scale their marketing, or bring in fresh, expert-level messaging that converts. But the key is knowing when outsourcing is the right move…

The significant benefits of outsource copywriting

I’ve heard it so many times before: Your business can’t afford great content marketing, so you stick to it in-house to save money. Then, when the blog just becomes another to-do list item rather than an actual lead-generation machine, there really isn’t the money to invest.

Writing your own content might seem like a smart way to keep costs low, but it often comes at a bigger cost—your time, energy, results, and focus. If your marketing team is spending hours on blogs, emails, or website copy that isn’t attracting website visitors and driving results, it’s probably time to bring in a professional…

Here’s why outsourcing your copywriting process might be the best decision you can make:

Why not keep copywriting in-house?

Keeping copywriting in-house seems like the obvious choice… After all, who knows your business better than you and your team members? However while choosing an in-house copywriter might feel like the safest option, it’s not always the most effective.

Writing great copy and engaging content takes time, skill, and a deep understanding of the psychology of what makes your potential customers take action. If your in-house team isn’t made up of trained copywriters who can follow specific guidelines to the letter, you could be spending hours on content that doesn’t convert, rank, or engage your audience in the way it should.

One of the biggest challenges is time. Writing, editing, and refining content takes far longer than most people expect, and when copywriting isn’t someone’s main job, it often gets pushed to the bottom of the to-do list. The result? Most businesses find it’s inconsistent messaging, rushed content, and copy that doesn’t do your business justice.

Quality is another issue. Good writing isn’t just about sounding professional, it’s about knowing how to structure content for search engines, user experience, and conversions. A blog post written by your in-house team might read well, but if it doesn’t include the right keywords or follow SEO best practices, it won’t attract the audience you need. And when it comes to sales copy, understanding psychology and persuasion techniques can make the difference between words that fill space and words that actually drive results.

There’s also the question of cost. Hiring full-time employees means paying a salary, providing benefits, and investing in training – costs that make hiring in-house unfeasible for small businesses. If you don’t need daily content, this can be an unnecessary expense. By outsourcing (or hiring white label copywriting services), you get access to expert copywriters only when you need them, without the overhead costs of an in-house hire.

Unless your business relies on frequent, large-scale content production, outsourcing copywriting is often the more practical and cost-effective choice. It ensures you’re getting high-quality content without overloading your team, sacrificing strategy, or settling for messaging that doesn’t perform.

Why not keep copywriting in-house?

Keeping copywriting in-house seems like the obvious choice… After all, who knows your business better than you and your team members? However while choosing an in-house copywriter might feel like the safest option, it’s not always the most effective.

Writing great copy and engaging content takes time, skill, and a deep understanding of the psychology of what makes your potential customers take action. If your in-house team isn’t made up of trained copywriters who can follow specific guidelines to the letter, you could be spending hours on content that doesn’t convert, rank, or engage your audience in the way it should.

One of the biggest challenges is time. Writing, editing, and refining content takes far longer than most people expect, and when copywriting isn’t someone’s main job, it often gets pushed to the bottom of the to-do list. The result? Most businesses find it’s inconsistent messaging, rushed content, and copy that doesn’t do your business justice.

Quality is another issue. Good writing isn’t just about sounding professional, it’s about knowing how to structure content for search engines, user experience, and conversions. A blog post written by your in-house team might read well, but if it doesn’t include the right keywords or follow SEO best practices, it won’t attract the audience you need. And when it comes to sales copy, understanding psychology and persuasion techniques can make the difference between words that fill space and words that actually drive results.

There’s also the question of cost. Hiring full-time employees means paying a salary, providing benefits, and investing in training – costs that make hiring in-house unfeasible for small businesses. If you don’t need daily content, this can be an unnecessary expense. By outsourcing (or hiring white label copywriting services), you get access to expert copywriters only when you need them, without the overhead costs of an in-house hire.

Unless your business relies on frequent, large-scale content production, outsourcing copywriting is often the more practical and cost-effective choice. It ensures you’re getting high-quality content without overloading your team, sacrificing strategy, or settling for messaging that doesn’t perform.

3 Signs you need to outsource your copywriting

But when is it right to start outsourcing content? Here are our 3 signs that working with an expert content writing team should be high up on your to do list.

Sign 1: You’re struggling to create quality content

How is your current content performing? Take a good, hard look at the stats. Are you driving traffic on search engines but seeing few conversions? Are you sending emails out to your target audience that never generate the revenue you expect? Are you spending hours writing blog and website content that no one ever sees?

If you’re spending hours on blogs, social posts, and emails that aren’t converting into cold, hard cash, it’s time to reassess. Maybe your website is driving traffic, but your leads are dropping off. Maybe your emails barely get opened, let alone clicked. Or maybe you’re just tired of creating content that no one sees.

A great copy doesn’t just sound good… It drives action. If your writing isn’t leading to more clicks, leads, or sales, then something isn’t working. And the truth is, if you’re not a trained copywriter, that’s not your fault. In fact, copywriting is a serious skill, and it is not just something anyone can do in their free time.

What outsourcing solves:

• Higher-quality content that actually converts
• SEO-driven blogs that people (and Google) actually find
• Emails that get opened and drive revenue

A professional copywriter understands how to structure content, use psychology to persuade, and write in a way that moves people to act. If your current content isn’t doing that, outsourcing might be the best investment you can make.

Sign 2: Copywriting is at the bottom of your to-do list

You know you need to update your web content (it makes you cringe every time you have to share it with a potential customer). You know your blog has been sitting untouched for six months, and your social media copy is a ghost town. But every time you look at your to-do list, writing copy and getting on top of things never makes it to the top.

Sound familiar?

If you’re constantly pushing content to “later”, that’s a clear sign you don’t have the bandwidth for it. And that’s okay. Business owners, CEOs, and marketing teams already have enough on their plates without adding the creation process of engaging content into the mix…

The problem is that neglecting your copy costs you sales. Every blog post you don’t write is a missed opportunity for SEO. Every email you don’t send is lost revenue. Every website update you don’t make could be costing you conversions.

What outsourcing solves:

• Content gets done—without you having to think about it
• Your messaging stays fresh and relevant
• You free up time to focus on strategy and growth

Copywriting isn’t an afterthought. It’s a core part of how you attract, engage, and sell to your audience. If it’s constantly at the bottom of your list, it’s time to outsource your copywriting and let someone else take it off your hands.

Sign 3: You want to scale, but your content isn’t keeping up

Your business is growing. You’re launching new products, expanding into new markets, or scaling your marketing efforts. But your content? It’s not keeping up.

Maybe your team is already stretched too thin. Maybe you don’t have an internal writer. Or maybe you’ve been handling everything yourself, and now you’re realising that’s no longer sustainable.

What outsourcing solves:

• A steady stream of high-quality content, even as you grow
• Professional messaging that matches your brand’s evolution
• The ability to scale without bottlenecks in your content production

When you outsource copywriting services, you’re building a content engine that supports your long-term growth. And that’s what separates brands that scale successfully from those that stall out.

Freelance writers vs a copywriting agency

So, you’re ready to start outsourcing copywriting, but now it’s time to find experienced copywriters that can actually get the job done. Should you go crazy with posts on freelancer sites like Upwork in the hope of finding freelance copywriters on the cheap, or should you go straight to a copywriting agency with an affordable managed service like Empowered English?

Well, Freelance writers can be a good option if you’re looking for flexibility and lower costs. There are talented freelancers out there who can produce solid work, but the challenge is finding the right one. With platforms like Upwork, you’re often sifting through hundreds of profiles, negotiating rates, and taking a gamble on whether the quality will match your expectations. Some freelancers are fantastic! They’re reliable, strategic, and experienced, but many require heavy editing, don’t understand conversion-focused writing, or disappear mid-project (let’s be honest… ghosting is a real problem in the freelancer industry…).

A copywriting agency, on the other hand, provides a more structured, reliable service. Agencies offer consistency, quality control, and an end-to-end content process, so you don’t have to waste time briefing, editing, or rewriting work that doesn’t hit the mark. Plus, agencies like Empowered English handle deadlines, unlimited revisions to get your content plan just right, and the entire project management process, too, giving you high-quality copy without the hassle.

So which is right for you? If you want a professional, managed service that guarantees strategic, high-quality content every time, working with a copywriting agency is the smarter investment.

When to outsource copywriting? The answer might be now!

If you’ve been struggling to keep up with content, questioning whether your copy is actually working, or feeling like writing is draining time you could spend elsewhere, it’s probably time to outsource. The best businesses know that strong messaging isn’t optional—it’s the difference between content that just exists and content that actually drives results.

So, if writing your own content has become a bottleneck, take this as your sign… Now might be the perfect time to outsource your copywriting! Contact us here, and we’ll get right to work.

Work With Empowered English

Are you looking to take the effectiveness of your content to the next level? Work with one of our experienced copywriting experts today. Simply get in touch to book your free consultation — we can’t wait to get started.

… Or, if you’re an aspiring content strategist or copywriter, feel free to reach out, we’re always on the lookout for talented content creators to join our team.

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