150 Content Topics Everyone Can Write About

We’ve all been there. Staring at a blank screen, the cursor blinking mockingly, with the pressure to “create content” weighing down on us…

When the well of content topics feels dry, you start to wonder if you’ve already said everything there is to say about your industry, and what the point to it all even is in the first place. 

ChatGPT doesn’t help (there’s only so many times you can do a ‘Meet the Team’ feature) and you’re starting to lose the will to live…

Don’t panic, go grab a coffee and touch grass for a moment. Remember, it’s only content writing! When you’re ready, we’ve got just the thing to reignite the inspo and get pen to paper once again. 

Below, I’ve broken down 150 content topics into five core pillars that every business or brand, including yours, can use. These pillars are designed to build authority, create connection, solve problems, and ultimately, drive growth. So, let’s get to it!

Pillar 1: Your Expertise

This is the foundation of your personal content strategy, and these content topics are where all good online brands start. 

Don’t be afraid to give away your “secrets”; sharing your knowledge generously is the fastest way to build an audience that sees you as an authority. In my experience, when you consistently provide value, you become the obvious choice when it comes time to make a purchase – there’s no such thing as giving too much away.

Here are a couple of content topics to get you started.

1. A step-by-step guide to achieving a specific result related to your service.
2. The top 5 mistakes people make in your industry (and how to fix them).
3. A detailed breakdown of a complex concept in your field.
4. Your personal framework or methodology for solving a common problem.
5. A “glossary” post defining key terms your audience should know.
6. The 3 books that have most influenced your professional approach.
7. A prediction post: What will your industry look like in 5 years?
8. An analysis of a recent industry trend and what it means for your audience.
9. A comparison of two popular tools or strategies in your niche.
10. The one piece of advice you would give to someone starting in your industry.
11. A deep dive into a specific statistic and its implications.
12. How to perform a “health check” or audit in your area of expertise.
13. The unpopular opinion you hold about your industry.
14. A checklist for completing a specific task.
15. The historical context of a major development in your field.
16. A walkthrough of how you use a specific piece of software to get results.
17. The questions your clients should be asking, but aren’t.
18. A case study of a successful project (without revealing client details).
19. The most overrated and underrated strategies in your niche.
20. How to measure success for [the service you provide].
21. The ethical considerations of working in your industry.
22. A detailed explanation of a foundational principle.
23. The common myths and misconceptions about your work.
24. A resource roundup: your favorite tools, blogs, and podcasts.
25. How to set realistic goals for [your area of expertise].
26. The evolution of a specific strategy or technology over time.
27. A “starter kit” for someone new to your field.
28. The one skill that will be most valuable in your industry in the next decade.
29. How to vet and hire a professional in your field.
30. A detailed response to a frequently asked technical question.

Pillar 2: Your Business Story

People buy from people, not faceless corporations. Brands would do well to remember that sometimes!

But sharing your story doesn’t mean hopping on a new trend. Instead, choosing to explain key parts of your business, like your values and what happens behind the scenes creates a powerful connection with your audience in a genuine way.

Here are a couple of ways you can tease that story out.

1. The origin story: Why did you start this business? Or, why did you start this career?
2. A “day in the life” of you or your team – even better with BTS photos!
3. The biggest failure you’ve experienced in business and what you learned.
4. The core values that guide your business decisions.
5. A look at your workspace or office, and some unposed photos to go with it.
6. An introduction to a key team member.
7. The meaning behind your business name or logo.
8. A celebration of a major business milestone (anniversary, revenue goal, etc.).
9. The tools and software that run your business.
10. A personal story about how you developed a specific skill.
11. Your biggest source of professional inspiration.
12. The most challenging part of running your business.
13. A look back at your very first client or sale.
14. What you’re currently learning or reading.
15. The long-term vision for your company.
16. A description of your company culture.
17. How you balance work and personal life.
18. A personal productivity tip that has made a difference.
19. The story of a pivot or major change in your business.
20. Why you chose your specific business model.
21. A thank you note to your clients or community, especially after a particularly successful month or year.
22. The best and worst business advice you’ve ever received and what you’d do instead.
23. A personal goal you’re working toward and the motivation behind it.
24. How you give back to the community.
25. A behind-the-scenes look at creating your product or service.
26. The story of a time you had to make a difficult decision.
27. What “success” means to you.
28. A tour of your favorite local spots (if you’re a local business).
29. The one thing you wish you knew when you started and how you found out the hard way.
30. An open letter to your past or future self.

Pillar 3: Your Audience + Their Problems

Here, it’s up to your content to prove that you truly understand your audience. 

We’re talking directly to the challenges, frustrations, and aspirations of your ideal customer. I always think that the goal here is to solve a small piece of their problem for free, which builds the trust they need to hire you to solve the bigger problem. 

But remember, this is not about giving away the farm; it’s about showing them that you have the map to get them where they want to go.

1. The top 3 frustrations of [your ideal client] and how to solve them.
2. A letter to someone struggling with [a specific pain point].
3. How to know when it’s time to [take an action related to your service].
4. The hidden costs of not addressing [the problem you solve].
5. A simple fix for a common mistake your audience makes and an example of when you did just that.
6. How to talk to your boss/partner/team about [a relevant issue] – brownie points if it’s about your buying process.
7. The mental shift required to overcome [a common challenge].
8. What to do when you feel overwhelmed by [a specific task].
9. A list of questions to ask yourself before you [make a decision].
10. The signs that you’re ready for [the next level].
11. How to get started with [a daunting task] in just 15 minutes.
12. A breakdown of a common fear or anxiety your audience has.
13. The most common questions you get from new clients.
14. A template or script for a difficult conversation and an example of when you successfully put it into practice.
15. How to explain the value of [your service] to a skeptical stakeholder.
16. The financial impact of [the problem you solve].
17. A guide to navigating a difficult industry gatekeeper.
18. What to do when you’ve tried everything and are still stuck.
19. The psychological barriers holding your audience back.
20. A pep talk for someone on the verge of giving up.
21. How to prioritize when everything feels important.
22. The one thing your audience is likely overthinking, and the story of how you know.
23. A guide to setting realistic expectations and when you didn’t manage it.
24. How to recover from a specific setback.
25. The difference between being busy and being productive.
26. A list of resources for someone on a tight budget.
27. How to make a compelling business case for [your solution].
28. The emotional journey of [your ideal client].
29. A guide to finding a supportive community.
30. What to do in the first 30 days of tackling [a big project].

Pillar 4: Your Industry + The Bigger Picture

This pillar takes your content beyond your immediate business, and the purpose here is to turn your ideas into thought leadership, a leader who understands the broader context of your industry. 

By commenting on trends, news, and the future of your field, you demonstrate strategic thinking and relevance, and position yourself as an expert. Here are a couple of places you can start.

1. An analysis of a major news story in your industry.
2. A review of a recent industry conference or event.
3. An interview with another expert in a complementary field.
4. The ripple effects of a new technology on your industry.
5. A commentary on a recent report or whitepaper.
6. How global events are impacting your niche.
7. A debate or discussion on a controversial topic.
8. The ethical responsibilities of professionals in your field.
9. A look at how another industry is solving a problem that exists in yours.
10. The role of sustainability or social impact in your industry.
11. A profile of a historical figure who shaped your profession.
12. How to collaborate effectively with other professionals in your space.
13. The future of education and training in your industry.
14. A breakdown of a new piece of legislation and its impact.
15. The changing role of [a specific job title] in your industry.
16. A look at the venture capital or investment landscape in your niche.
17. How automation and AI are changing your work.
18. A comparison of your industry in different countries.
19. The biggest opportunities for innovation in your field.
20. A tribute to a mentor or influential figure.
21. The skills gap in your industry and how to close it.
22. A discussion on diversity and inclusion in your profession.
23. The impact of remote work on your industry.
24. A look at the supply chain or ecosystem of your field.
25. The most important metrics that industry leaders are tracking.
26. A review of a documentary or film related to your work.
27. How the next generation is changing the industry.
28. The intersection of your industry and another (e.g., tech and healthcare).
29. A look at the biggest disruptors in your space.
30. A call to action for the industry to solve a collective problem.

Pillar 5: Your Product/Service in Action

This is where you bridge the gap between the problems you’ve discussed and the solution you provide. 

But the key is to do it without being overtly salesy and also without being too cliche. ChatGPT and other LLMs will provide you with some boring ideas, but the below are a couple of surprising suggestions to get you started.

1. A detailed case study of a successful client project.
2. A “before and after” transformation story.
3. Answering the top 10 questions people ask before buying.
4. A walkthrough of your onboarding process for new clients.
5. How your service saves clients time/money/stress.
6. A comparison of your different service tiers or packages.
7. The ideal client for your service (and who it’s not for).
8. A look at a specific, often-overlooked feature of your product.
9. A client testimonial or interview.
10. How your service integrates with other tools your clients use.
11. A transparent breakdown of your pricing and what’s included.
12. The process: What it’s actually like to work with you.
13. A story of how you customized your service for a unique client need.
14. The ROI your clients can expect to see.
15. A guide to getting the most out of your product/service.
16. A look at the results from a client in a specific niche.
17. How your service helps clients achieve a larger life or business goal.
18. A side-by-side comparison with a DIY approach.
19. The long-term benefits of investing in your solution.
20. A story about a client who was skeptical at first.
21. How to prepare your business to work with us.
22. What your customers don’t like about your product, and why you kept it anyway.
23. The philosophy behind your approach to service delivery.
24. A sneak peek of a new feature or service you’re developing.
25. How your service helps clients avoid a common disaster.
26. A client success story told from their perspective.
27. The one result that surprises clients the most.
28. A breakdown of the deliverables clients receive.
29. How your service has evolved based on client feedback.
30. A clear explanation of what happens after the project is over.

Your Content Machine is Ready!

There you have it! 150 content topics, organized into a system that you can return to again and again. 

The next time you feel that familiar dread of the blank page, resist the urge to churn our ChatGPT mush! Come back to these five pillars and ask yourself: Which area do I need to strengthen? Do I need to build more authority? Humanize my brand? Address a pressing audience problem? 

Then, pick a pillar, choose a content topic, and start writing – easy peasy.