Thinking about outsourcing your copywriting to-do list? Read this first.
If you’re here, you already know the struggle: your team’s feeling overstretched, deadlines keep coming, and your blog posts and website copy just aren’t hitting the spot (or, they’re just getting left by the wayside altogether). That’s why outsourced copywriting services from expert teams like ours were born!
Need optimised content without the hassle of hiring in-house? Outsourced copywriting is your solution. Below, we’ve reviewed some of the top services that can save you time and money, all while boosting your content strategy and helping everything from company culture to conversion metrics.
So, here’s what you need to know about outsourcing website content, and what you’ve been missing out on until now!
Why you should outsource copywriting
Outsourcing copywriting can revolutionise your content marketing efforts by being cost-effective. Hiring in-house copywriters involves significant expenses and outlays like salaries, benefits, and training. On the other hand, outsourced copywriting services provide access to top-tier talent without these overhead costs, helping you save money while maintaining high-quality content. If you want to maximise efficiency, consider outsource your copywriting to a service that meets your brand’s needs.
Collaborating with professional copywriters and content writers enhances the clarity and effectiveness of your advertising copy. Engaging, well-written copy can significantly influence user engagement and conversion rates, often building towards a higher ROI for your marketing budget. Experienced professional writers craft engaging content aligned with your business objectives, ensuring it resonates with your target audience and drives desired actions.
Getting a fresh perspective is another advantage of outsourcing to a copywriting agency. Your in house copywriter may become a bit too familiar with their products or services, leading to stale content and rehashing of the same old lines and turns of phrase. Freelance writers bring innovative ideas and storytelling approaches to rejuvenate your content strategy and breathe some fresh life into your marketing. Getting some outside digital marketing perspective can also help reveal new perspectives, USPs or pain points that you might have missed.
Outsourcing enhances both the frequency and quality of your online content. A dedicated team of professional writers ensures a steady stream of high-quality content that meets audience expectations and keeps them engaged. This consistency is key to building a strong online presence, leading to better brand recognition and customer loyalty.
The best outsourced content writing services in 2026
Empowered English
is a premier white label copywriting service, working as part of the team for agencies and businesses to enhance their offerings without hiring additional staff. This approach allows agencies to expand their service portfolio, boost revenue, and offer exceptional value to clients without the overhead of an in-house team or restrictive deadlines and resource loads.
At Empowered English, we’re serious about our commitment to client confidentiality. We protect all sensitive information and work discreetly. Our white label content creation service means we can function completely invisibly, simply writing content in your tone of voice and seamlessly slotting into your team’s workflow. This means our team of experienced copywriters can create content that reads and sounds just as though it came from your team, from writing style to language, so you don’t miss deadlines or disrupt your flow.
While we pride ourselves on offering the most affordable, high-value service around, quality control is incredibly important to us. Our website writers collaborate closely with client teams to tailor content that aligns with the client’s brand voice and objectives, as an extension of your team. We’ve got access to an advanced suite of SEO software and editing tools, plus every piece of writing is reviewed by a senior writer, guaranteeing you only get the most polished and impactful final content.
Empowered English offers diverse content types and can work with whatever you need: including website copy, landing pages, blog posts, social media content, and email newsletters.
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Our professional content writers are experienced in the industry, with a portfolio of success stories in SEO copywriting services, blog writing and social media posts. We handle everything from pitching topics to editing, proofreading, SEO optimisation, and formatting. This end-to-end service saves businesses time and ensures engaging writing content that ranks well on search engines while also publishing content effectively.
Our track record speaks for itself, and we love nothing more than a happy customer! We’ve been working on outsourced content for clients around the world for years, and there’s a reason we’ve got so many repeat customers.
Upwork
Upwork is a well-known freelance marketplace connecting businesses with freelance copywriters. The platform allows businesses to post job listings and select from a pool of applicants, making it a flexible option for outsourcing copywriting. This flexibility benefits companies with varying content needs, allowing them to scale content production as required.
One advantage of Upwork is its range of pricing options, including fixed price models. Depending on your budget, you can find freelance copywriters charging between $15 and $100+ per hour, providing the flexibility to choose a freelance copywriter who fits your financial and quality requirements.
On Upwork, businesses can view the experience, ratings, and previous work of potential customers hires, ensuring the best fit for their writing projects. This transparency aids in making informed decisions and finding reliable writers who can deliver high-quality words.
Upwork supports various industries and business sizes. Whether you are a startup needing initial web copy or an established company looking for specialized content writing, Upwork’s vast pool of freelance copywriters caters to your specific needs. This versatility makes it an excellent platform for outsourcing content and enhancing your content strategy.
Fiverr
Fiverr is a popular platform for outsourcing copywriting, known for relatively competitive pricing and ease of use. Businesses find that they can connect with freelance copywriters of various skill levels, finding quality writing at affordable rates.
A user-friendly interface lets businesses filter copywriters based on specific skills, ensuring a perfect match. Additionally, Fiverr allows reading reviews from previous clients, giving businesses insight into the reliability and quality of the freelancers they are considering.
Fiverr’s structure supports quick turnaround times, useful for most businesses needing to publish content regularly. Outsourcing copywriting to Fiverr can help companies maintain a consistent content output, keeping their audience engaged and their brand relevant on social media platforms and other channels.
Writing Studio
Writing Studio is a copywriting service provider offering a wide range of content types. Just like Empowered English, their services include press releases, blog posts, white papers, SEO copy, landing pages, and ads, catering to various industries such as healthcare and finance.
The team at Writing Studio comprises subject matter experts, including doctors and lawyers, ensuring the accuracy and quality of specialist content. This expertise is particularly beneficial for industries requiring precise content, such as healthcare and legal sectors, making each team member an invaluable asset.
This makes Writing Studio a valuable partner for businesses looking to enhance their content strategy and drive better results.
Scripted
Scripted offers a subscription-based model simplifying content management for businesses. By signing up and paying a monthly fee, businesses gain access to a pool of freelance writers who handle various writing projects. This model benefits companies requiring a steady stream of content, providing a simple answer to their content needs.
The platform allows users to view detailed profiles of freelance copywriters, including their experience and ratings from previous clients. This transparency helps businesses choose writers who best match their needs, ensuring high-quality output. Additionally, users can set their own prices for multiple projects, providing control over budgeting and project management.
Scripted’s flexible subscription model caters to businesses of all sizes. Whether you are a small startup or a large corporation, Scripted adapts to your content demands. This flexibility makes it an appealing option for companies looking to outsource their copywriting needs efficiently.
Semrush Content Marketplace
Semrush Content Marketplace is a powerful tool for businesses looking to create SEO-optimised content. The platform allows users to specify their content needs, including copy type, length, and target audience, ensuring the final product descriptions meet their exact requirements. This tailored approach produces content that resonates with the audience and achieves marketing goals.
A standout feature of Semrush is its integration with SEO tools. This enhances the content creation process by providing valuable insights and ensuring content is optimised for search engines. The result is top-quality content that engages readers, improves search rankings, and drives organic traffic, all while utilising Google Analytics. Additionally, the tool helps users understand how to leverage the search engine effectively.
Semrush’s approach to SEO writing involves developing a Search Performance Brief, targeting competitive keywords and aligning content with search intent, keyword research, and SEO best practices. This method effectively increases organic traffic and revenue, making Semrush a valuable asset for any digital marketing strategy.
The ordering process on Semrush is straightforward, allowing businesses to receive draft material shortly after placing their order. This quick turnaround time is crucial for maintaining consistent content output and staying ahead in the competitive digital landscape.
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Ready to get started with the best outsourced content marketing?
Booking a call with Empowered English will instantly transform your content strategy. Personalised guidance tailored to your business needs helps you navigate your content strategy more effectively. We’re proud that Empowered English stands out as the UK’s best writing agency, renowned for customised copywriting services and focused content strategies.
During the initial consultation, your dedicated Empowered English account manager takes the time to understand your goals and vision. This allows us to tailor a content strategy that aligns with your objectives, seamlessly slotting into your company culture, tone of voice, and business objectives. The process is collaborative, ensuring the final content meets your expectations and drives desired results.
Empowered English prioritizes client satisfaction by offering continuous support and unlimited revisions throughout the content strategy implementation and design services. This commitment to excellence ensures your content remains top-notch and aligned with your brand’s voice and objectives.
Final thoughts
To sum up, outsourcing copywriting might just be the best decision you make for your business! Navigating the buyer’s journey effectively is essential, and sometimes balancing that with creating internal sales decks, writing Google Ads copy (and all the other tasks) can be a bit much for your in-house team’s plate.
By leveraging the expertise of our team of professional copywriters, businesses can save time and money while ensuring the quality and consistency of their content. Services like Empowered English offer diverse solutions to meet various content needs, without overwhelming your team, disrupting work, or burning through funds.
Each of the services listed above has its unique strengths, from specialised skills and competitive pricing to comprehensive content creation processes and SEO optimisation. By choosing the right service for your business, you can create compelling content that resonates with your audience and drives better results.
So, why wait? Drop us a message, get started with Empowered English, and watch your content strategy soar.
Looking to hire a copywriter?
Our team of expert writers is poised pen-ready for your brief. Book a free call and let’s have a chat about how we can get that project off the ground.
Frequently Asked Questions
Outsourcing copywriting involves engaging a freelancer or an external agency to produce marketing content, allowing you to focus on other aspects of your business while benefiting from professional expertise. This strategic approach can enhance the quality and effectiveness of your marketing materials.
Outsourcing copywriting is useful as it saves time and enhances content quality, ensuring consistent output and expert-level SEO. This approach also provides fresh perspectives and can lead to improved brand messaging and increased conversions.
If you’re weighing up in house vs outsourced copywriting, chances are you already know it might be time to start working with freelancers. It’s time to outsource copywriting when you find yourself struggling to produce reliable, engaging content, relegating copywriting tasks to the bottom of your to-do list, or seeking to scale your business without sufficient content to facilitate that growth.
Keeping copywriting in-house may be ineffective due to potential inconsistencies in messaging and the production of rushed content that fails to convert, particularly if the team lacks qualified copywriters. However, a process like Empowered English’s (using dedicated account managers, top SEO tools and an in-depth briefing system), mean you don’t need specific copywriters to get a consistent tone of voice.
Copywriting agencies offer advantages such as consistency and quality control, streamlining the content process and minimising the time spent on briefing and revisions. This ensures a more efficient and reliable service compared to freelance writers.
