The Top 10 Copywriting Experts You Need to Follow

As a full-time copywriter, one thing I love more than actually writing copy for clients is learning how to write better copy.

There’s just something so energising about learning from the experts and seeing how they shape sentences, test ideas, and bring words to life with purpose, precision, and a whole lot of personality. 

In a world where we’re exposed to an estimated 5,000 ads per day, good copywriting stands out. It’s the funny radio ad we hear on a morning commute, the tear-jerking TV ads around Christmas, or a social media caption that feels like it was written specifically for me. 

Good copywriting connects — and one of the smartest ways to grow as a copywriter is to learn directly from the individuals who write exceptional copy.

10 Copywriting Experts you Need to Follow.

Read on for a list of ten experienced copywriters whose work consistently educates, inspires, and challenges us to be better copywriters.  

Ann Handley

Ann Handley is a writer and author with decades of experience in content marketing. Her LinkedIn feed features a mix of practical tips, musings, and reflections on what it means to write well. We also love how she puts copywriting into context with other marketing and business functions, like email, content, and PR — an excellent reminder that copywriting doesn’t happen in a vacuum. 

Neville Medhora

Another copywriter worth following is Neville Medhora. Neville is best known for his work maintaining ‘the internet’s digital swipe file’ — www.swipefile.com. What we love about Neville’s feed is his high-energy videos, real-life examples, and his ability to distil complex ideas into memorable, practical advice.

Pieter Claeys

Pieter Claeys was named 2025’s Creative of the Year by Ad Age, and he has numerous other awards under his belt. On LinkedIn, you’ll find him sharing insights into his most recent campaigns and projects. You’ll also find recommendations for relevant books and articles, making his feed a valuable source of inspiration and perspective. 

Holly Armstrong

Holly Armstrong is an SEO copywriter with experience working with fashion and lifestyle brands. We love following her work on LinkedIn, as she’s always sharing a screenshot from a recent campaign or plenty of helpful tips for freelancers. She also has a strong meme game, which we of course appreciate!

Bob Bly

Next on the list is Bob Bly, who represents the more traditional side of copywriting. Bob writes a lot about copywriting, drawing from timeless principles that still work today. His LinkedIn feed is a treasure trove of insights, practical advice, and musings on the current state of copywriting in the age of AI. 

Andrew Boulton

Andrew Boulton is another one to follow, as he brings sharp insights and a quirky sense of humour to his role as a copywriter. What we love about Andrew is how he shares examples of copywriting that he encounters in his daily life, which inspires us to pay a little more attention to all the hard-working copy that surrounds us as we go about our day. 

Javier Granados

Next up is Javier Granados, another copywriter listed by The Drum as one of the top copywriters of 2024. With a knack for tone and thoughtful conversation, Javier is definitely one to follow if you enjoy keeping up with global campaigns and award-winning creative concepts. 

Shruthi Subramanian

The Drum named Shruthi Subramanian the world’s best copywriter in 2024. For us, Shruthi stands out for her clarity and emotional intelligence, not to mention her creative use of ChatGPT for personal writing projects. We love following Shruthi’s work on campaigns that make the world a better place. Her direct, simplistic approach also reminds us that a few well-chosen lines can often make a bigger impact than paragraphs full of big words and clever phrasing. 

Harry Dry

Harry Dry is the founder of www.marketingexamples.com, which is a resource hub that curates real-world marketing examples. On LinkedIn, Harry provides thorough details and insights into the process behind crafting conversion-driven copywriting. You’ll also find plenty of videos, rewritten ads, and behind-the-scenes breakdowns of how strong messaging is built.

Holly Grace Callis

Last but not least… 

We have to give our founder, Holly Grace Callis, a very special mention! Writing with confidence and honesty, Holly’s LinkedIn feed offers a blend of copywriting advice, personal anecdotes, and hot takes. You’ll also find key insights into all things digital marketing, AI, branding, funnels, and more!

Timeless Copywriting Takeaways to Save for Later.

What a list! Here’s a quick recap of what we learned from these ten copywriting experts:

• Less is more, clarity is everything.
• Copywriting doesn’t happen in a vacuum. It’s connected to all facets of a business.
• Great copywriting is all around us. If we notice it, that means it worked!
• There is a ton of value (and joy!) in documenting everyday wins and insights.
• Don’t forget the timeless fundamentals of copywriting, they’re timeless for a reason. 
• Good copywriting is honest, intentional, and most importantly… human.

On a final note, it’s also worth mentioning that following and learning from great copywriters isn’t about imitation. It’s about curating your own perspective and drawing from gems of wisdom to grow as a writer and a thinker.

Your Brand’s Copywriting Deserves Your Full Attention. Let our Copywriters at Empowered English Help.

Copywriting is both an art and a science. Our expert copywriters here at Empowered English can strike the right balance for your brand, helping you craft clear and compelling copywriting that resonates with your target audience (and ticks all your strategic marketing boxes).

It all starts by sending us a message. Book a free consultation today to get started!