Finding your unique writing style means finding the right words to describe it.
If you’re getting stuck in a writing project, the first step is to clarify your goals and objectives. That means carefully understanding what you’d like the outcome to look like, and that’s harder than it sounds!
To understand what success looks like, you need to get a handle on writing style and how to talk about it. Whether you’re writing a piece of persuasive writing or simply getting to grips with your marketing materials, having the right words to describe your writing style is vital to communicating what your writing should sound like.
In this blog, we’ve put together 75 common words and phrases to describe writing styles, what they mean, and how to use them. This list will help you find the words you’re looking for to describe the writing that you’d like your copywriter or marketing team to use. Plus, we’ve sorted them by industry to make it super easy to find the right style for your business.
So, grab a cup of coffee, and let’s get stuck in the most comprehensive list of words to describe your writing style yet!
What Is Writing Style?
Before we get started on our list of adjectives for writing style, let’s take a look at what writers actually mean when we discuss a writing style.
Writing style is the unique way a writer conveys their message through tone, structure, word choice, and rhythm, shaping how content is perceived and understood.
Of course, when we think of famous writers (a few quotes from whom we’ve included in this article), we can think of the different styles they wrote in that makes them recognisable. For instance, the Modernist writer James Joyce pioneered the stream of consciousness, which subverts our understanding of what narrative form is, while Toni Morrison’s writing is ‘jazzy’, with creative similes, descriptions, and double meanings to shape a dynamic understanding of her novels.
But it’s not just the greats of literature that use writing style to convey their meaning and build a personality. The world’s most successful brands do, too. Think Glossier’s accessible BFF-like tone of voice or Innocent smoothies’ first-person, cute tone of voice that urges you to “keep me in the fridge!”
Their writing style is carefully defined and has the objective of telling a subconscious story about your business, your product or service, and your potential customers.
Why finding a unique writing style is crucial for businesses
Ultimately, this means that your writing style is the voice of your brand and the foundation of how your audience perceives you.
It shapes whether your message resonates, builds trust, and inspires action. A professional, authoritative tone, for example, helps corporate brands establish credibility, while a playful, conversational style makes retail businesses feel approachable and relatable.
A clear and consistent style is also essential across different types of content.
For instance, an SEO blog with approachable and keyword-optimised language not only improves search rankings but also keeps readers engaged, driving traffic and establishing credibility (hello — that’s why you’re here!)
Whether it’s sales copy, social media posts, or web content, a well-defined writing style ensures your messaging aligns with your business goals and connects with your audience effectively.
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75 Words to Describe Writing Style By Industry
So, without further ado, let’s get into our comprehensive list of 75 words to describe writing style, categorised by industry.
Professional Services
Professional services, such as law firms, consultancies, and financial institutions, demand a writing style that projects expertise and builds trust.
The stakes are high: in this industry, your clients expect clarity, authority, and professionalism in every piece of communication. But you also need to cut through the jargon — your readers are not the experts (you are!), so deliver complex information in a digestible way, keep your tone diplomatic and neutral, and pay careful attention to the structure of your content to make sure your reader can follow your logic.
Writing Style | What It Looks Like | Example |
---|---|---|
Authoritative | Communicates confidence and expertise, often using definitive language. | “Our analysis indicates a clear opportunity for cost reduction in your operations.” |
Logical | Uses clear reasoning and structured arguments to present information effectively. | “Based on the data collected, the proposed strategy offers a 20% increase in efficiency.” |
Diplomatic | Maintains professionalism and tact, even when addressing sensitive topics. | “While the current approach has shown some success, there are opportunities for refinement.” |
Precise | Focuses on accuracy and specificity, avoiding vague or overly general statements. | “The projected revenue growth for Q3 is 12.5%, reflecting increased market demand.” |
Structured | Organises content in a logical, easy-to-follow format, often using lists or headings. | “This report covers three key areas: market trends, operational efficiency, and growth projections.” |
Professional | Polished and courteous, emphasising respect and collaboration. | “We appreciate the opportunity to collaborate and look forward to discussing these recommendations further.” |
Concise | Delivers key information clearly and succinctly without unnecessary details. | “Revenue rose by 15% this quarter, exceeding expectations.” |
Analytical | Breaks down data and insights to draw conclusions, often supported by evidence. | “The data reveals a consistent upward trend in customer acquisition over the past year.” |
Strategic | Focuses on long-term goals and high-level planning, often highlighting benefits. | “Our recommendation focuses on aligning resources with high-impact goals to maximise ROI.” |
Objective | Relies on factual information, avoiding bias or personal opinions. | “The findings are based on verified data from multiple independent sources.” |
For businesses in the professional services sector, yours is not the industry to re-write the wheel when it comes to your writing style. While creative copywriting might sound like a fun idea if you’re in the legal sector or a consultancy firm, stick to a professional, authoritative style to write copy, and you’ll find you quickly build a reputation as reliable and trustworthy.
Here are a couple of pitfalls to avoid if finding your writing style in professional services:
- Overuse of Jargon: While technical terms may be necessary, excessive use can alienate clients unfamiliar with the terminology.
- Long, Complex Sentences: Overly dense writing can obscure the main point and frustrate the reader.
- Casual Tone: A conversational tone may seem approachable, but it risks undermining professionalism and authority.
Creative Industries
Creative and entertainment industries, such as advertising agencies, media companies, and arts organisations, thrive on imagination and originality. The writing style here demands vibrancy and creativity to capture the audience’s attention, tap into the reader’s desires, and evoke emotion.
In this industry, the stakes are different: your audience wants to be entertained, inspired, or provoked.
This means pushing boundaries with inventive wordplay, embracing playful tones, and keeping your language relatable and engaging. Think power words, drama, and intrigue.
Writing Style | What It Looks Like | Example |
---|---|---|
Playful | Light-hearted and fun, often using humour or wit to entertain. | “Why settle for ordinary when you can have extraordinary? Dive in today!” |
Quirky | Unconventional and unique, often breaking traditional writing norms. | “We make films for dreamers, rebels, and everyone in between.” |
Inventive | Uses fresh ideas and unexpected angles to engage the audience. | “Imagine a world where your story takes centre stage—now let’s make it happen.” |
Expressive | Emphasises emotion and vivid imagery to connect with the reader. | “Feel the rush, the thrill, the sheer exhilaration of a live performance.” |
Vibrant | Energetic and colourful, using dynamic language to inspire enthusiasm. | “Bursting with energy, our events redefine what it means to celebrate.” |
Witty | Clever and sharp, often using wordplay to leave a lasting impression. | “Our art gallery isn’t just a space—it’s a masterpiece itself.” |
Imaginative | Filled with creative storytelling and vivid descriptions to inspire wonder. | “Step into a world where colours dance and ideas come alive.” |
Dramatic | Bold and theatrical, using strong, evocative language to make an impact. | “This is not just a show; it’s a revolution on stage.” |
Cinematic | Visual and grand in scope, creating a sense of spectacle or adventure. | “Lights. Camera. Magic. Your story begins here.” |
Experimental | Breaks conventions, trying new styles or formats to engage readers in unexpected ways. | “Who says the script can’t write itself? Let’s reimagine storytelling.” |
For businesses in the creative and entertainment industries, a bold and imaginative writing style is your best asset. However, balance is key. Your creativity must always serve the ultimate goal of engaging and inspiring your audience.
Here are a couple of pitfalls to avoid when developing your writing style for creative industries:
- Overcomplication: While creativity is important, overly complex or obscure language can alienate readers. Keep it imaginative but understandable.
- Style Over Substance: Don’t let flair override clarity. Your audience still needs to understand your message.
- Lack of Purpose: Creative writing without direction can feel aimless. Always tie creativity back to the intended outcome or call to action.
Healthcare and Wellness
Healthcare and wellness industries, including coaches, hospitals, clinics, fitness centres, and wellness brands, require a writing style that builds trust and provides clarity.
In this industry, you’re likely to find your audience seeking answers during their vulnerable moments.
Clear and empathetic communication can alleviate concerns, instil confidence, and inspire action. Your writing should reflect professionalism while remaining approachable, ensuring that complex medical or wellness concepts are easy to understand.
Writing Style | What It Looks Like | Example |
---|---|---|
Compassionate | Shows understanding and care for the reader’s emotions or concerns. | “We’re here to support you every step of the way towards better health.” |
Reassuring | Provides comfort and confidence through calming and encouraging language. | “Rest assured, our treatments are designed with your well-being in mind.” |
Empathetic | Connects with the reader by acknowledging their feelings and needs. | “We understand how overwhelming this can feel, and we’re here to help.” |
Informative | Clearly conveys facts and details without overwhelming the reader. | “This guide explains everything you need to know about managing your condition.” |
Gentle | Uses soft, calming language to make difficult topics approachable. | “Take the first step towards healing with our expert care.” |
Supportive | Encourages and motivates readers with positive and empowering language. | “You’re not alone on this journey—we’re here to guide you.” |
Sincere | Genuine and authentic, avoiding overpromising or exaggeration. | “Our goal is to provide treatments that are both effective and affordable.” |
Caring | Highlights a personal and nurturing approach to wellness and health. | “We take the time to listen to your concerns and tailor solutions for you.” |
Trustworthy | Builds credibility through transparent and reliable language. | “All our recommendations are backed by years of research and clinical practice.” |
Ethical | Reflects integrity and adherence to high standards of care. | “We prioritise your safety and adhere to the highest professional guidelines.” |
For healthcare and wellness brands, the key to effective communication lies in balancing professionalism with a human touch. Your audience needs to feel valued and understood, and your writing style should reflect a commitment to both care and expertise.
Here are a couple of pitfalls to avoid when crafting your writing style for healthcare and wellness:
- Overly Clinical Tone: While accuracy is critical, overly technical language can alienate readers. Use plain language wherever possible.
- Lack of Empathy: Failing to acknowledge the emotional context of your audience can make your communication feel cold or detached.
- Overpromising: Avoid claims that sound too good to be true, as they can damage trust if expectations aren’t met.
- Use of Jargon: In scientific writing, it’s tempting to use the official name (for instance, referencing the scientific name for a migraine versus simply talking about headaches). This can be a problem when your audience is less knowledgeable. Keep it human and use every-day language when appropriate.
eCommerce
Competitive eCommerce businesses need writing styles that are dynamic, persuasive, and engaging. This is the most challenging style to master, as your direct response copywriting skills are tested alongside your ability to string a narrative, speak to pain points, and drive action.
In this industry, your writing should connect with potential customers on a personal level. (Leave lengthy lists of product features at the door).
Instead, keep your tone conversational and inviting, and don’t be scared to employ creative copywriters who can help you put a unique twist on your digital marketing.
Writing Style | What It Looks Like | Example |
---|---|---|
Persuasive | In expository writing, focus on benefits, using compelling language to encourage a purchase. | “Transform your home with this stunning, space-saving furniture.” |
Conversational | Friendly and approachable, mimicking a natural dialogue with the reader. | “Looking for the perfect weekend outfit? We’ve got you covered!” |
Inviting | Welcomes the reader in, creating a sense of belonging or exclusivity. | “Join thousands of happy customers who swear by our skincare routine.” |
Engaging | Captures attention with relatable or entertaining language. | “Shop the look everyone’s talking about—limited stock available!” |
Dynamic | Energetic and active, using strong action verbs to inspire movement or change. | “Revamp your wardrobe with bold pieces designed to turn heads.” |
Friendly | Warm and personal, building rapport with the reader. | “Hi there! Let us help you find your new favourite pair of shoes.” |
Relatable | Speaks directly to the reader’s needs, desires, or pain points. | “Tired of clutter? Our storage solutions are just what you need.” |
Trendy | Uses modern, fashion-forward language to appeal to current tastes. | “Stay ahead of the curve with our latest collection—now trending!” |
Cheerful | Exudes positivity and joy, creating an uplifting experience for the reader. | “Brighten your day with our colourful range of accessories.” |
Aspirational | Inspires the reader to imagine themselves achieving a desirable lifestyle or goal. | “Step into luxury with our premium handcrafted leather bags.” |
For retail brands and eCommerce companies, writing is about building customer connections and driving conversions.
Your audience wants to feel seen and inspired, whether they’re reading your online ads or sales emails, so your style should focus on creating an emotional resonance and inspire immediate action.
So, what should you avoid? Here are a couple of pitfalls to avoid when developing your writing style for retail and eCommerce:
- Feature-Focused Language: Instead of listing features, highlight the benefits your product offers to the customer’s life.
- Generic Tone: Avoid bland or overly formal language that doesn’t reflect your brand’s personality or the excitement of shopping.
- Overloading Information: Too much detail can overwhelm the reader. Stick to key points that emphasise value and benefits.
- Overselling: Yes, you’re here to sell products, but the reader shouldn’t notice that! In sales copy, web content, and landing pages, stick to an easy structure that can be understood at first glance and engaging, dynamic writing that taps into the requirements of your target audience.
SaaS Companies
Here, it’s all about balancing technical accuracy, creativity and accessibility.
Back when I worked as a tech consultant, I noticed that this was a major issue. The creative geeks would swoop in and make things hard to understand, while the tech geeks put pressure on the copywriters to cling to technical details… And the result? A piece of writing that’s dense, difficult to read, and that turns potential customers away.
When you’re writing marketing copywriting for a SaaS company, the goal is to explain complex concepts clearly while inspiring confidence and excitement in your audience.
Use precise and accessible language to simplify technical details for non-experts, but also lean into visionary and innovative tones to convey your brand’s role as a leader in the space. Keep your structure clean and logical to ensure even the most intricate ideas are easy to follow and avoid logical jumps that presume knowledge from the audience.
Writing Style | What It Looks Like | Example |
---|---|---|
Technical | Explains detailed or specialised concepts clearly and accurately. | “Our platform leverages AI-driven algorithms to optimise supply chain efficiency.” |
Visionary | Paints a picture of the future, inspiring excitement about possibilities. | “Imagine a world where every home is powered by clean, renewable energy.” |
Futuristic | Emphasises cutting-edge technology and innovation with bold language. | “The future of transportation starts here—smart, sustainable, and connected.” |
Minimalist | Strips down language to its essence, focusing on simplicity and clarity. | “Fast. Reliable. Secure. Everything you need in one platform.” |
Precise | Prioritises accuracy and avoids ambiguity, especially for technical details. | “The device offers a 10-hour battery life, tested under real-world conditions.” |
Accessible | Simplifies jargon-heavy topics for a broader audience without losing meaning. | “Our software makes managing your projects easy, even for non-technical users.” |
Insightful | Shares valuable, expert-level knowledge to build authority. | “Our research shows that 80% of companies adopting automation see ROI within 12 months.” |
Cutting-edge | Highlights innovative and leading-edge advancements. | “Powered by the latest advancements in quantum computing, our solutions redefine efficiency.” |
Adaptive | Demonstrates flexibility and responsiveness to user needs or market trends. | “Customisable features ensure our software grows with your business.” |
Innovative | Showcases originality and fresh thinking in approach or design. | “This revolutionary app changes the way teams collaborate on projects.” |
For tech and innovation industries, your writing style should reflect both expertise and a clear vision for the future. While larger companies might stay away from creativity, it’s actually a great place to experiment, so don’t hesitate to get creative if your mandate allows!
Here are a couple of pitfalls to avoid when crafting your writing style for tech and innovation:
- Overloading Jargon: Jargon is a common foe! Avoid alienating your audience with overly technical language. Simplify always! This is very important for long-form copies, like white papers or case studies.
- Lack of Creativity Tech writing can feel sterile and boring if you’re not careful. Highlight how your technology improves lives or solves problems – that’s a much more interesting story to tell than a RAM core processor.
- Don’t Stay Stale! Try new things; just get a non-expert to proofread them first. If they understand what you’re talking about, it’s good to go.
Nonprofits and Education
Nonprofits and education organisations, including charities, foundations, schools, and universities, rely on a writing style that inspires, educates, and builds trust.
In this industry, your writing style should all be about making an emotional connection, and your content strategy should include first-hand accounts, short stories, and social media copywriting that connects.
Your writing should highlight the mission, values, and impact of your organisation, all while weaving a story and a narrative that unites your readers behind your cause.
Balancing a heartfelt tone with an informative approach ensures your audience feels engaged and inspired to take action. But make sure to balance this with real results and impacts. Not only is grounding your mission and purpose in keywords from search engines important, but it will also help your SEO copywriting results over the long term.
Writing Style | What It Looks Like | Example |
---|---|---|
Inspiring | Evokes emotion and motivates readers to act or believe in a cause. | “Together, we can create a brighter future for children in need.” |
Approachable | Welcomes readers with a friendly and inclusive tone. | “We’re here to help you every step of the way on your learning journey.” |
Educational | Explains concepts clearly and concisely, focusing on knowledge-building. | “This workshop will teach practical skills to help you succeed in your career.” |
Informative | Shares facts and details in a clear, digestible manner. | “Over the past year, we’ve provided clean water to 50,000 families.” |
Heartfelt | Conveys genuine emotion and passion, connecting with the audience’s values. | “Your support has changed lives—thank you for being part of our mission.” |
Motivational | Encourages readers to take positive action or overcome challenges. | “Your donation today could help educate a child for life.” |
Empowering | Provides confidence and tools to help readers achieve their goals. | “Our programme equips students with the skills they need to thrive.” |
Authentic | Speaks honestly and transparently, building trust and credibility. | “Every penny you donate goes directly to funding our education initiatives.” |
Passionate | Showcases enthusiasm and dedication to the mission or cause. | “We believe every child deserves the chance to dream, learn, and succeed.” |
Uplifting | Focuses on positive outcomes, creating a sense of hope and possibility. | “With your help, we’ve built stronger communities and brighter futures.” |
Transparent | Communicates openness and honesty, ensuring the audience understands processes or decisions. | “Every donation is allocated directly to community projects, and we provide detailed reports to show the impact of your support.” |
For nonprofits and education, your writing style should reflect the heart of your mission. So, where does this fall down? Here are a couple of pitfalls to avoid when crafting your writing style for nonprofits and education:
- Overloading with Stats: While data can be persuasive, too many numbers can overwhelm or disengage readers. Use stats sparingly and in context.
- Overly Formal Tone: A stiff or bureaucratic tone can feel detached and unrelatable. Aim for warmth and authenticity instead, and answer questions openly and honestly.
- Lack of Call to Action: Emotional writing without a clear next step (e.g., donate, sign up, volunteer) misses the opportunity to turn inspiration into action.
Sales and Direct Response Copywriting
Sales and direct response copywriting are all about driving action—whether that’s making a purchase, signing up for a service, or clicking a link.
Industries that rely on immediate conversions, such as subscription services, online retailers, and financial offers, demand a writing style that’s bold, persuasive, and results-driven.
In this field, your words must create urgency and connect with the reader’s desires. The tone should be enthusiastic and actionable, focusing on benefits that directly address the audience’s pain points or aspirations. Every sentence should push the reader closer to making that conversion.
Writing Style | What It Looks Like | Example |
---|---|---|
Urgent | Creates a sense of time sensitivity to encourage immediate action. | “Act now! This offer ends at midnight!” |
Bold | Makes strong, confident statements to capture attention. | “This is the only tool you’ll ever need to achieve your goals.” |
Clear | Communicates the message simply and without ambiguity. | “Sign up today and start seeing results in just 30 days.” |
Enthusiastic | Shows excitement and energy to motivate the reader. | “We’re thrilled to bring you our most exciting offer yet!” |
Actionable | Focuses on the next step the reader should take. | “Click below to secure your free trial today!” |
Persuasive | Uses compelling arguments to convince the reader. | “Imagine the freedom of never worrying about [problem] again.” |
Optimistic | Highlights positive outcomes and possibilities. | “Your dream holiday is just a few clicks away!” |
Targeted | Tailors the message specifically to the reader’s needs or situation. | “As a busy professional, you’ll love how our app saves you time.” |
Results-driven | Focuses on tangible benefits or outcomes for the reader. | “Lose 10 pounds in 30 days with our proven programme.” |
Energetic | Uses lively, active language to keep the reader engaged. | “Don’t wait—start transforming your life today!” |
Compelling | Captures the reader’s attention and makes the offer irresistible through persuasive and engaging language. | “Transform your daily routine—join thousands who are already seeing the results.” |
For sales and direct response copywriting, the ultimate goal is to persuade the reader to act immediately. Whether it’s clicking a button or making a purchase, every word should work towards converting interest into action.
Here are a couple of pitfalls to avoid when developing your writing style for sales and direct response:
- Too Many Exclamation Marks!!!! Urgency and excitement don’t need exclamation marks! They need carefully planned and structured content.
- Generic Language: Avoid broad, uninspired phrasing that fails to speak directly to your audience’s specific needs.
- Weak CTAs (Calls to Action): A lack of clear or compelling calls to action can leave readers unsure of what to do next.
Lifestyle and Hospitality
Lifestyle and hospitality industries, including travel agencies, hotels, restaurants, and luxury brands, thrive on creating an emotional connection with their audience.
Writing styles in this space need to be inviting, aspirational, and vivid, evoking sensory experiences that transport readers and spark their imagination.
In this industry, your writing should focus on storytelling and painting a picture of the lifestyle or experience your brand offers. Whether you’re writing magazine ads promoting a dream holiday or a gourmet dining experience, use language that highlights the benefits of indulgence, relaxation, or adventure. So, here are our words to describe writing style for lifetyle and travel industries.
Writing Style | What It Looks Like | Example |
---|---|---|
Inviting | Welcomes the reader with warm, engaging language that feels inclusive. | “Step into a world of elegance and comfort at our boutique hotel.” |
Aspirational | Inspires the reader to imagine achieving a desirable lifestyle or goal. | “Your dream holiday awaits—pristine beaches, luxurious accommodations, and unforgettable moments.” |
Vivid | Uses sensory-rich language to create immersive imagery. | “Feel the gentle ocean breeze as you sip on a refreshing cocktail by the pool.” |
Engaging | Captures the reader’s attention with relatable and appealing language. | “Tired of the everyday? Let us whisk you away to a paradise of possibilities.” |
Sophisticated | Polished and refined, appealing to high-end or luxury audiences. | “Experience unparalleled elegance with our fine dining and premium suites.” |
Relaxing | Conveys calm and serenity, which is ideal for promoting retreats or wellness experiences. | “Unwind in our tranquil spa, where every detail is designed for your relaxation.” |
Adventurous | Excites readers by highlighting unique and thrilling experiences. | “Embark on an unforgettable journey through breathtaking landscapes and hidden gems.” |
Exclusive | Suggests rarity or limited access, creating a sense of privilege. | “Discover an experience reserved for those who seek the extraordinary.” |
Passionate | Infuses enthusiasm and energy to make the offer irresistible. | “We pour our heart into every detail so you can create memories that last a lifetime.” |
Dreamy | Focuses on creating a sense of fantasy or idealism, inspiring the reader’s imagination. | “Escape to a world where every moment feels like magic.” |
For this industry, writing is all about making your audience feel transported and inspired. It’s less about facts and more about emotions and the right message, helping readers picture themselves in the experience your brand provides.
Here are a couple of pitfalls to avoid when crafting great copy for lifestyle and hospitality:
- Overloading Descriptions: While vivid imagery is essential, too much detail can overwhelm the reader. Focus on key highlights.
- Clichéd Language: Avoid overused phrases like “something for everyone” or “a hidden gem” that fails to stand out.
- Lack of Authenticity: Your audience can sense insincerity. Make sure your descriptions match the actual experience you offer.
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How to identify and define your brand’s writing style
So now you’ve got some words to describe your writing style well and communicate clearly what you’re expecting… what’s next?
Well, it’s time to identify, document, and refine your writing style so it can be used consistently across the communication types. At Empowered English, we recommend our clients do this by following these five steps:
1. Understand your audience
You’re not going to get far if you don’t have a clear understanding of who you’re talking to.
Is your target audience made up of professionals seeking detailed, authoritative content or casual readers looking for engaging and relatable material?
Knowing their needs will help you shape a tone and structure that connects with them.
2. Define your brand’s personality
Think about how your brand would sound if it were a person. Is it formal and precise, warm and conversational, or bold and energetic?
Defining traits like tone, pace, and word choice will create consistency across your content. You can use the brand archetypes (pictured above) to get an idea of what this looks like in practice. Make sure to document it all!
3. Review competitor content
Next, it’s time to take a closer look at what your competitors are up to.
Look at how they communicate and find gaps or opportunities to stand out. What is the personality they have in their sales writing? How do they create a personality on social media? Then, see whether this presents opportunities for you to go in a different direction.
For example, if most brands in your industry use a formal tone, a slightly more approachable style could help you differentiate your messaging.
4. Experiment with tone and style
What you might think will work might not end up being your preferred copywriting style in practice. Instead, make sure to tweak and review your style on a regular basis.
Test different tones and approaches across various types of content, such as blog posts, social media, and sales emails. Monitor audience engagement to see what works best and refine accordingly.
5. Create a style guide
Once you’re ready, it’s time to make your new writing style official. Document your writing style with examples of tone, vocabulary, and formatting preferences. Include do’s and don’ts, ensuring anyone creating content for your brand maintains consistency.
By following these steps, you’ll develop a writing style that not only aligns with your brand’s values but also resonates with your audience, strengthening your communication and achieving your business goals.
Need help doing this? Our Tone of Voice Strategy Workshop can help! Reach out to book yours here.
The bottom line: Quality trumps everything
A well-defined writing style is the foundation of effective communication, but flexibility in tone and structure is equally important.
Different platforms and audiences require tailored approaches to ensure your message resonates. For instance, a social media post promoting a product might use a playful and engaging tone, while a formal white paper for corporate clients demands precision and professionalism. By adapting your style to fit the context, you can maximise the impact of your content.
Writing style plays a crucial role in business success—it shapes audience perception, builds trust, and ensures your brand stands out in a crowded marketplace. The 75 words and practical tips provided in this guide are designed to help you refine your approach, aligning your content with your brand’s values and goals.
Whether you’re crafting SEO blogs, sales emails, or social media posts, your writing style should always reflect your brand’s unique identity while connecting with your audience.
Need help finding your writing style?
Still struggling to define your writing style? Empowered English can help you craft content that connects with your audience, builds trust, and drives results.
It all starts by sending us a message, and our friendly team will discuss what you’re looking for and the struggles you’re facing. Start the conversation here.
What Is Writing Style?
Why finding a unique writing style is crucial for businesses
75 Words to Describe Writing Style By Industryme
- Professional Services
- Creative Industries
- Healthcare and Wellness
- eCommerce
- SaaS Companies
- Nonprofits and Education
- Sales and Direct Response Copywriting
- Lifestyle and Hospitality
How to identify and define your brand’s writing style
- Understand your audience
- Define your brand’s personality
- Review competitor content
- Experiment with tone and style
- Create a style guide