5 Benefits of a White Label Copywriter + How to Find A Reliable One (UPDATED FOR 2025)

Back when I entered the agency world, I never, not in a million years, thought that hiring would be the hardest part.

Boy, was I wrong.

Fast forward to 2025, about 20+ shoddy team members and $50,000 in wasted spend later, and I can confidently say that finding a team you can rely on is the most critical part of scaling an agency business.

With a team you can rely on, it’s effortless to find clients and deliver high-quality service offerings. But if your agency relies on flakey individual freelancers, you’ll find your day-to-day is spent putting out fires and fixing client work. Not great if you’re looking to scale.

I know what you’re thinking. Building a dependable in-house team is expensive! But this is how white label copywriting services help agencies like yours scale, fast. They provide the expert copywriting and content creation skills you need to deliver to your clients on flexible, cheaper terms.

In this blog, I’m breaking down how a white label copywriter supports agencies to increase revenue and take on more clients, and inviting you to partner with us as your agency grows.

What is a white label copywriter?

White-label copywriting is when branded agencies rely on external copywriting teams to deliver high-quality content for their clients instead of an in-house team.

White labelling means we work under your branding and your professional umbrella (the ‘white label’ to be packaged as your own), so your clients are none the wiser.

How Empowered English goes further

Many copywriting agencies and freelance copywriters offer white label services, but at Empowered English, we take our ‘white label’ partnerships a step further because we know how important having a regular team is in the agency world. When you partner with us as your white label copywriter, we’ll work under your agency email address, attend client meetings on your behalf, and you can even feature some of our writers’ photos on your website! This helps you take advantage of a recognisable, familiar team that you can trust to serve your clients without the drawbacks of hiring people full-time.

Five reasons your agency needs a white label copywriter

So, why do growing businesses like yours need white label content services? Surely it’s enough to simply build a team? Let’s break down the benefits.

Reason 1: To take on more clients

The number one reason many of our white label clients work with us is because our partnership allows them to take on bigger projects more often.

The feast/famine trap…

The digital marketing world follows a feast/famine cycle. Some months, you’re inundated with leads, while others are quieter. With an in-house copywriting team, you’ll have to pay salaries regardless and you might find that capacity is reached quickly during those busy months, meaning turning down business or risk burning out your team.

…And how to beat it

A white label content writing team can help you meet fluctuations in demand, say yes to more clients, and increase revenue in those feast months. We’ll bring in the cavalry when you win a new project, so there’s no panic about resources before you exchange contracts. We’ll even help you win business, providing portfolios, CVs, and bid writing support to get your clients over the line.

Then, during quieter months, we’ll take a step back. There’s no need to keep us on expensive monthly retainers; we’ll just be on standby for when it picks up again. Alternatively, we can offer you support in your marketing efforts, writing blog posts, website copy, social media posts, and more to position you as the leading digital agency in your niche. We like to think of ourselves as your growth partners, not just a white label copywriter, and we’re here to help you succeed.

Reason 2: To keep costs low

Thinking all that sounds expensive? In fact, hiring a white label copywriter is surprisingly cost-effective (if you choose the right one).

At Empowered English, we want you to make money (that’s our whole motto!), so we’ll work with you to make sure you always get a slice of the pie big enough to keep you in profit. For our white-label clients, we’re so flexible and can offer significant economies of scale while you keep the work coming in.

Hiring is expensive…

Compare this to expanding your in-house team. Hiring a junior copywriter at a low annual salary of around $50,000 annually will see you spend around  $7,500 on recruitment fees. Even if you cheap out on recruitment and post an ad yourself, there’s significant labour involved in reviewing resumes, interviewing, onboarding etc etc. Then, expect to pay taxes, benefits, sick leave, and paid time off on top of that as the year goes on.

While hiring an in-house team is a great goal for growing digital marketing agencies where the workload fluctuates, having huge overheads tied to salaries just holds you back. Not to mention the complex legislative and legal hoops you’ll have to jump through. A white label content creation team that helps you deliver quality to your clients while staying agile will help you scale faster and keep overheads low.

…Building a flexible team is better

That isn’t to say don’t build an in-house team at all!

In fact, we love working alongside your internal team to shoulder the burden and come in when they need us. But we know from experience that keeping costs low and staying flexible is a key strategic advantage for agencies, and that means staying lean when it comes to your team.

Reason 3: To deliver consistent quality

Early on in my agency career, I won a huge project I was thrilled by.

Then, my star copywriter quit.

Not to worry! I got on LinkedIn, found a copywriter with a good portfolio, and put them to work. But I was so busy that I didn’t have time to review the work properly before I sent it out, and, surprise, surprise, the work was abysmal. The client asked for a refund, and I learned a valuable lesson: you can only deliver the quality your team is capable of.

High quality copywriting on purpose…

High quality content doesn’t happen by accident. It requires trained copywriters and senior editors.

At Empowered English, our writing workflow costs $500/month in software and editing tools alone, and every piece of writing is read at least once (more often twice) by a senior writer before it gets delivered to our end client.

When you’re building an agency, the chances are you just don’t have the bandwidth to implement the review process that competitive content creation requires.

… And plugging your knowledge gap

On top of that, there’s the knowledge gap. If you yourself aren’t a pro content writer, you’re not going to be able to build an internal team that can meet expectations.

I’m a terrible footballer; I’m hardly going to be able to coach a professional football team.

Perhaps you can’t recognise terrible copy, but your clients can. Delivering content that meets their high standards is just vital if you’re ready for your agency to scale.

Reason 4: To build your reputation

I hear you; having a large team is a flex, especially for a growing agency. But who’s gonna know that you don’t?!

Start with your reputation…

The best way to build an agency is to:

Deliver exceptional quality work every time,

Make it easy for your clients to work with you.

This is how I built Empowered English into a seven-figure agency, and it’s truly the methodology I swear by.

But this doesn’t come easy.

Part of it requires having the systems in place to guarantee high-quality work and the ability to say ‘yes’ to demands as your clients require, pivoting your content offerings to meet their needs.

… Or piggyback on ours

The good news is we already have these quality control systems in place, and we already have a team of experienced, professional copywriters who have written content for some of the world’s leading businesses (think Bytedance, Jay Shetty, Semrush, Microsoft, among others).

When you work with us, you get to piggyback on that experience and claim it for your own brand. That’s a shortcut that means you get to deliver the best possible quality to your clients under your own business name, all while keeping your fair share of the profits. Win-win.

Reason 5: To stay flexible

And finally, the fifth reason that our white label content marketing clients work with us is to stay flexible, increase the services they offer their clients, and pivot when they need.

Flexibility is a given…

If you’re a small business owner, the chances are you’ll accept a client and then grow with them. What do I mean? Well, you’ll accept a client to run some of their ad campaigns, for instance, but when they ask you if you can support those ads with white papers and some email campaigns, you’ll find a way to say yes.

This is how we grew, too; we figured out how to add additional services (social media marketing, product descriptions, graphic design) to become the perfect solution for our clients.

But it’s impossible to do everything

Of course, being a jack of all trades means you’re a master of none. But we’re not suggesting shifting your brand messaging to fit in every digital marketing service.

Instead, we’re talking about the flexibility of strategic partnerships that offer your clients the services you need while also increasing revenue streams. In simple terms, when your clients ask for copywriting or content creation services, you can impress them and make more money by offering premium quality content you’ve outsourced to us. All the while, you’re keeping your client under your brand.

Start your partnership with Empowered English

Have I got you convinced yet?

The numbers speak for themselves. A partnership with Empowered English is how one LA agency serving the medical industry was able to increase its average invoice value by 32.1% and its bottom line by 12.6%. One of our digital ad agency clients estimates we’ve saved their internal team over 50 hours a month in onboarding copy for new clients, all while charging them a fraction of the cost of a freelance writer.

In fact, agency clients make up the largest slice of Empowered English’s regular business. That’s because we deeply understand who you are, the clients you serve, and what matters to you.

If this resonates, I’d love to invite you to have an informal chat about how we can help you grow, plus an exclusive 10% off your first invoice with us. We’ll discuss the clients you serve and the content hang-ups that are preventing you from scale, and we’ll work with you to find a price point that works with your products. Ready to go? Book some time here.