How to 10x Your Traffic By Outsourcing Blog Posts

You know you should be blogging. You’ve heard it a million times.

It builds authority, drives traffic, generates leads… all the good stuff. But who has the time? 

Between running your business, managing your team, and trying to have some semblance of a life, writing consistent, high-quality blog posts falls to the bottom of the to-do list. 

It’s a classic problem, and the obvious solution is outsourcing blog posts.

But that’s where the real trouble often begins. You hire a freelancer or an agency, they start churning out content, and… nothing. 

A few trickles of traffic, maybe, but no real impact. You’re spending money, but you’re not seeing the return. The problem isn’t the outsourcing; it’s who you’re outsourcing to and how you’re doing it. 

Outsourcing to a team that doesn’t live and breathe SEO is like hiring a plumber to fix your electricity, they might know how to use the tools, but they don’t understand the system.

In this article, I’m diving into outsourcing blog posts to show you what’s possible when you get this right.

From 10k to 112k Monthly Visitors in JUST 5 MONTHS!

Before we get into what outsourcing blog posts could look like, I want to tell you about a client of mine. 

He’s a big name on YouTube in his niche, with a massive, engaged following. When he came to us in August 2025, his website was getting around 10,000 visitors a month. Not bad, but considering the size of his YouTube audience, it was a huge missed opportunity.

So, what was going on? Well, he was already outsourcing his content to a social media agency. They were creating decent-looking posts off the back of his YT videos, but they had zero SEO expertise and were only creating posts based on videos that he made. Without any extra SEO content keyword research he was missing a load of opportunities for keywords that would make great blogs, but not-so-great YouTube videos. 

As a result, the traffic he was getting was almost entirely from his YouTube channel. His massive personal brand was masking a failing content strategy and he was leaving money on the table every single day.

We took over his content in August. 

Our approach was simple: stop writing for social media and start writing for search engines. We did a deep dive into keyword research, identified what his audience was searching for beyond the videos, and built a content strategy around low competition, high search volume terms. 

We focused on creating long-form, in-depth articles that answered specific questions and solved real problems. Every piece of content was optimized for search, with proper internal linking, keyword placement, and a clear structure designed to rank.

The results were staggering.

By the end of December 2025, just five months later, we had taken his monthly traffic from 10,000 to 112,000. That’s a 10x increase. 

His organic traffic grew from essentially nothing to becoming his primary traffic source. The Ahrefs data tells the story clearly: his domain rating improved, his referring domains increased, and his organic keywords skyrocketed.

Today, the ad revenue from his blog alone completely covers the cost of our services. We’ve essentially created a self-funding marketing engine for him. And now, we’re even building a new income stream for him by selling and managing external backlinks from his now-authoritative site. 

This is the power of strategic outsourcing blog posts. It’s not just about writing a load of content and calling it a day; it’s about building a sustainable, scalable asset that generates revenue.

How to 10x Your Traffic: A Step-by-Step Guide to Outsourcing Blog Posts

So, how can you achieve similar results? Here’s exactly how we do it.

Step 1: Define Your Goals & KPIs (Know What You’re Aiming For)

Before you even think about hiring someone, you need to know what success looks like. “More traffic” isn’t a goal. You need specific, measurable KPIs. 

Are you looking for:

• Organic Traffic Growth: A specific number or percentage increase.
• Keyword Rankings: Ranking in the top 3 for a set of target keywords.
• Lead Generation: A certain number of email sign-ups or contact form submissions.
• Sales: A specific amount of revenue attributed to your blog content.

Without clear goals, you have no way of knowing if your investment in outsourcing blog posts is paying off. 

I recommend setting quarterly targets and reviewing them monthly. This keeps everyone accountable and allows you to adjust your strategy as needed.

Step 2: Find the Right Partner (Not Just Any Writer)

This is the most critical step. The difference between a 10x return and a 0x return is almost always the quality of your copywriter. You have two main options:

• Freelancers: Great for specific projects, but can be harder to manage and may lack a broad strategic perspective. They’re often best for supplementing an existing strategy.
• Agencies: A good content writing agency will provide a dedicated team, a proven process, and a strategic approach that goes beyond just writing. They should feel like an extension of your own team.

When vetting a potential partner, look for:

• SEO Expertise: Do they talk about keyword research, on-page SEO, and link building? Ask for examples of content they’ve ranked.
• Proven Results: Can they show you case studies (like the one above) with real data?
• Industry Knowledge: Do they understand your niche and your audience?
• A Clear Process: How do they go from an idea to a published post? It should be a well-defined, repeatable process.

If you’re looking for a team that specializes in this, you might consider our white label copywriting services. 

Step 3: Create a Rock-Solid Content Brief

Never, ever tell a writer to “go write a blog post about X.” You will get a generic, useless piece of content every single time. A detailed content brief is the blueprint for a successful post. Your brief should include:

• Target Keyword: The primary keyword you want the post to rank for.
• Secondary Keywords: Related terms you want to include naturally.
• Target Audience: Who is this post for? What are their pain points?
• Key Talking Points: What are the main ideas you want to cover?
• Internal Links: Which other pages on your site should this post link to?
• Call to Action (CTA): What do you want the reader to do after reading the post?
• Tone & Style: Examples of content you like, or a style guide.

A great brief makes great content. It’s the most important document in the outsourcing blog posts process. The more detailed you are, the better the output will be.

Not sure where to start with a brief? In our monthly SEO content writing services, we do this whole thing for you, with no need for you to step in, review our work, or even provide briefs. We’re totally autonomous, so you can focus on your business.

Step 4: Establish a Smooth Workflow

Good communication and a clear workflow are essential. We use a simple process:

1. Brief Delivery: We send the client a detailed brief for approval.
2. Drafting: Once approved, our writer creates the first draft in a Google Doc.
3. Review & Feedback: The client reviews the draft and leaves comments.
4. Revisions: We make any necessary revisions based on feedback.
5. Final Approval & Publishing: The client gives the final approval, and we publish the post.

Using tools like Google Docs, Asana, or Trello can help keep everything organized and on track. Clear communication channels and regular check-ins are essential. The goal is to make the process as smooth and efficient as possible.

Step 5: Measure Your Success

Once your content is live, the work isn’t over. You need to track its performance against the KPIs you set in Step 1. Use tools like Google Analytics and Ahrefs to monitor:

• Organic Traffic: Is the post bringing in visitors from search?
• Keyword Rankings: Is it ranking for your target keywords?
• Time on Page: Are people actually reading the content?
• Conversions: Is it generating leads or sales?

Tracking your results allows you to double down on what’s working and fix what isn’t. This is a crucial part of any successful strategy for outsourcing blog posts. Don’t just publish and forget; actively manage your content performance.

Common Pitfalls to Avoid When Outsourcing Blog Posts

I’ve seen it all, and here are the most common mistakes people make:

• Choosing the Cheapest Option: You get what you pay for. Cheap content is almost always a waste of money. It won’t rank, it won’t convert, and it will damage your credibility.
• Having No Strategy: Throwing random topics at the wall and hoping something sticks is not a strategy. You need a cohesive content plan.
• Poor Communication: Not providing clear feedback or being unresponsive will always lead to subpar content. Your partner needs your input.
• Expecting Instant Results: SEO is a long-term game. It takes time to see results, so be patient and consistent.
• Not Measuring Results: If you’re not tracking performance, you don’t know if it’s working. Use data to guide your decisions.

If you want to learn more about the specifics of this process, I’ve written a detailed guide on how to outsource copywriting services here – worth a look if you’re thinking about hiring.

Why Outsourcing Blog Posts Works (+ Why It Doesn’t)

The truth is, outsourcing blog posts can be incredibly powerful, but only if you do it right. 

Most people fail because they treat content as a commodity. They think any writer can produce good content, so they hire the cheapest option and hope for the best. That’s a recipe for failure.

Good content requires expertise. It requires someone who understands SEO, understands your audience, and understands your business. It requires a strategic approach, not just a transactional one. It requires ongoing optimization and measurement.

When you partner with the right team, outsourcing blog posts becomes a force multiplier for your business. It allows you to scale your content production without sacrificing quality. It allows you to focus on what you do best while your partner focuses on what they do best.

Time to Get Serious About Outsourcing Blog Posts

Outsourcing blog posts is about leveraging expert knowledge to build a powerful marketing asset that drives real, measurable results. 

It’s the difference between a blog that’s a cost center and a blog that’s a profit center. As our case study shows, with the right strategy and the right partner, the results can be transformative.

If you’re tired of wasting time and money on content that doesn’t perform, it’s time to get serious. Let us take this off your hands. Book a consultation, and let’s talk about what a 10x in traffic would mean for your business.

Frequently Asked Questions